Playing By Their Own Rules: How Xero Changed the Bookkeeping Game

Xero has changed how people think about accounting, challenging the status quo of dry & dull by going far beyond being a software provider, to impacting communities & the lives of small business owners. 
Today, they’re a rapidly growing global brand. But how did they do it & what does it take to reach this level of success? Xero’s Chief Customer Officer, Rachael Powell,  joins us on the show to talk about why they’ve never done things traditionally & what this means for their customers, people & th