![Unconventional Business artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts114/v4/c7/c4/ac/c7c4acf7-c57f-d375-8c32-e6bb006c354f/mza_5952389828567075623.png/100x100bb.jpg)
Mission Critical: How v2food Are Changing the Hearts and Minds of Aussie Meat Eaters
Unconventional Business
English - November 25, 2020 04:33 - 53 minutes - ★★★★★ - 1 ratingMarketing Business Entrepreneurship business customerexperience marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Playing By Their Own Rules: How Xero Changed the Bookkeeping Game
Australia’s one of the biggest meat-eating countries in the world. And demand-supply is a very real issue. If we keep eating meat at the rate we do today, we’re not going to be able to sustain it.
Creating an alternative is all well and good, but as a brand, how do you change the hearts and minds of Aussie meat eaters? What does the future of alternative meat look like? And how much will brands matter in this category? Andrew May, v2’s Chief Growth Officer, joins us on the show to answer our many que