Strategic Scaling: Insights from Jim Yu's 17-Year Experience Growing BrightEdge

This Week's Episode is Jim Yu, Founder and Chairman of BridgeEdge.

Jim is the founder and exec chair of BrightEdge. As CEO of BrightEdge, Jim helped create a whole new category in digital marketing software and built BrightEdge into the enterprise market leader with $100M+ in revenue, profitable, and 500 employees. It is used by 57% of Fortune 100 companies and nine out of the top ten international digital agencies. BrightEdge is backed by Altos Ventures, Battery Ventures, Intel, and Insight Partners.
As the global leader in enterprise organic search, content, and digital automation, it empowers marketers to transform online content into business results, such as traffic, conversions, and revenue. It is powered by a sophisticated deep-learning engine and contains the industry's most extensive data set. Its all-in-one platform provides vital market insights and business intelligence based on secure, compliant, and robust sets of first-party, real-time, and historical data.
Jim is a founder, digital marketing expert, and speaks at conferences such as Share, Dreamforce, Adobe Summit, as well as Search Engine Expo and Search Engine Strategies worldwide. In addition, Jim is an industry pundit with featured columns in Entrepreneur, Fortune, ClickZ, Search Engine Land and Huffington Post. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most widely adopted platform which is in use by over 20,000 digital marketing professionals across 8,400 brands around the globe.
Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota.

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