Reduce Post-Holiday Chargebacks
Uncensored Direct Marketing
English - December 30, 2021 11:00 - 13 minutes - 12.5 MB - ★★★★★ - 6 ratingsMarketing Business Education How To Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The holiday season provides the necessary sales boost to meet your year-end sales goals. Traditionally, Black Friday marks the beginning of the holiday shopping season and online sales volumes continue to rise right up until Christmas. But while it's an excellent season for online retailers, there is a downside. Post-holiday chargebacks start to happen at the start of the new year. Issues like fraudulent purchases and buyer's remorse lead to returns and cancellations. Chargebacks can hit hard if you have not prepared your business to handle them.
So what do you need to do as a high-risk online merchant to get ready for the holidays? This episode will provide you with simple strategies to minimize post-holiday chargebacks and protect your revenue.
“Offering more online cancellation options will save you a lot of time and money in staffing.”
- Maria Sparagis
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