Everything Direct Response Marketers NEED TO KNOW About Native Ads — Eli Cohen
Uncensored Direct Marketing
English - June 02, 2022 08:00 - 12 minutes - 22.8 MB - ★★★★★ - 6 ratingsMarketing Business Education How To Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Native advertising is a huge player in the online marketing space, and if you don't know what it means or how to use it to your advantage, you're about to get left behind.
That's why I invited Eli Cohen, an experienced ad buyer, who has been in the industry for over a decade working with some of the largest brands. In this interview he educates us on all things native ads.
Native ads are probably the most misunderstood platform in the direct response marketer's toolbox. Ever heard of them? Probably. But do you know who uses them and why? Or how they work and what makes them different from other advertising technology? No worries. I have you covered.
00:26 What a Native Ad Is and How You Can Place One
03:28 Competition in the Native Ad Space
04:02 The Industries That Can Benefit from Native Ads
04:59 Native Ads vs. Other Ad Platforms
06:29 The Best Demographic for Native Ads
07:32 Native Ad Audience Targeting
10:02 Optimizing Your Native Ads Conversions
Connect with Eli: Connect with Maria and she can connect you with Eli.
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