Episode 20: Mitch Cobb on purpose-driven entrepreneurship and making a positive community impact

Mitch Cobb (BA’02) is co-owner and CEO of Upstreet Craft Brewery, on Prince Edward Island. But Upstreet isn’t just a brewery (even though it's grown to become a major player in the Atlantic Canada brewing industry), it’s a Certified B Corp, intent on doing business differently and making a positive impact in their community. Mitch has been named one of Atlantic Canada’s Top 50 CEOs by Atlantic Business Magazine. He graduated from UNB with an Arts degree in Anthropology and International Development and says that a lightbulb went off for him when he realized that community development and business are not on the opposite sides of the spectrum. 

In this episode: 

The origin story for Upstreet  The meaning behind being a certified B Corp and why it’s important  Why Mitch is drawn to purpose-driven entrepreneurship  The passion and technology behind Upstreet reducing its carbon footprint   An honest conversation around corporate greed and a shift in Millennial and Gen Z consumers  How to find balance as an entrepreneur  Leaning into shifts in society, including creating a non-alcoholic craft beer   

Links and resources: 

Upstreet Craft Brewing Beer Collection: https://upstreet.ca/beer/  Libra Non-Alcoholic Craft Beer Collection: https://drinklibra.ca/collections/all  Partnership with Local Musicians - Serena Ryder Video - Libra’s Balance Ambassador: https://drinklibra.ca/pages/our-story  B Corporation: https://www.bcorporation.net/en-us/  Bullfrog Power Utilized in Taproom: https://bullfrogpower.com/   

Thanks to: 

Our alumni hosts, the AAA Team: Arsham, Arash and Armin Ahmadi https://www.unb.ca/alumni/alumni-news/unb-alumni-podcast.html 

Music by alumni artist, Beats of Burden: https://music.apple.com/ca/artist/beats-of-burden/1451387846 

Our alumni Affinity Partners, TD Insurance, Manulife, and MBNA Mastercard: https://www.unb.ca/alumni/benefitsandservices/index.html 

To listen to UNBeknownst and for more info on the podcast, the hosts and how to subscribe to new episode alerts, visit our website 

Mitch Cobb (BA’02) is co-owner and CEO of Upstreet Craft Brewery, on Prince Edward Island. But Upstreet isn’t just a brewery (even though it's grown to become a major player in the Atlantic Canada brewing industry), it’s a Certified B Corp, intent on doing business differently and making a positive impact in their community. Mitch has been named one of Atlantic Canada’s Top 50 CEOs by Atlantic Business Magazine. He graduated from UNB with an Arts degree in Anthropology and International Development and says that a lightbulb went off for him when he realized that community development and business are not on the opposite sides of the spectrum. 

In this episode: 

The origin story for Upstreet  The meaning behind being a certified B Corp and why it’s important  Why Mitch is drawn to purpose-driven entrepreneurship  The passion and technology behind Upstreet reducing its carbon footprint   An honest conversation around corporate greed and a shift in Millennial and Gen Z consumers  How to find balance as an entrepreneur  Leaning into shifts in society, including creating a non-alcoholic craft beer   

Links and resources: 

Upstreet Craft Brewing Beer Collection: https://upstreet.ca/beer/  Libra Non-Alcoholic Craft Beer Collection: https://drinklibra.ca/collections/all  Partnership with Local Musicians - Serena Ryder Video - Libra’s Balance Ambassador: https://drinklibra.ca/pages/our-story  B Corporation: https://www.bcorporation.net/en-us/  Bullfrog Power Utilized in Taproom: https://bullfrogpower.com/   

Thanks to: 

Our alumni hosts, the AAA Team: Arsham, Arash and Armin Ahmadi https://www.unb.ca/alumni/alumni-news/unb-alumni-podcast.html 

Music by alumni artist, Beats of Burden: https://music.apple.com/ca/artist/beats-of-burden/1451387846 

Our alumni Affinity Partners, TD Insurance, Manulife, and MBNA Mastercard: https://www.unb.ca/alumni/benefitsandservices/index.html 

To listen to UNBeknownst and for more info on the podcast, the hosts and how to subscribe to new episode alerts, visit our website