85 – Optimize for Success 2021 – Find and Embrace the Ecosystem Delighting Your Customer.

For this episode of the Series, "Optimize for Success 2021", it was great to welcome back Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems at Forrester. In this episode, we discuss the rapid changes in the channel, accelerated by the pandemic and advice for listeners - "Find and Embrace the Ecosystem Delighting Your Customer."

I hope you enjoy and listen as Jay always has a unique and well-shaped view of the channel based on his engagement with vendors, organizations, and partners and his command of the numbers driving the channel is like no other.

In this episode, we pick up where we left off from our 2020 mid-year discussion and he shares his perspective and observations on trends he has seen in the channel in the last few months, the continued rapid transformation he is seeing, and where organizations need to focus to optimize success in 2021.

LINKS & RESOURCES

Find Jay McBain on LinkedIn and TwitterJay’s Personal BlogFollow Jay’s Forrester BlogHow Did I Score On My Channel Outlook For 2020?NEW - Channel Software Tech Stack 2021Channel Marketers Need To Become Community Marketers "The Law of a Few" - From Malcolm Gladwell's Tipping Point. Subscribe and listen to this podcast on Apple,  Spotify,  Google,  Audible,  SoundCloud, Stitcher, Player FM, almost anywhere you get your podcasts!Follow or reach Vince - Linked In, Twitter, Facebook, and Instagram.Ultimate Guide to Partnering Facebook Drop me a line - [email protected].

As with each of my episodes, I appreciate your support. Please tell your friends about Ultimate Guide to Partnering™ and where they can find us.

This episode of the podcast is sponsored by Ultimate Partnerships. Ultimate Partnerships helps you get the most results from your partnerships. Get Partnerships Right – Optimize for Success – Deliver Results – Ultimate Partnerships.

Transcription By Otter.AI – Please Pardon Typos Below

Vince Menzione 0:30Welcome, or Welcome back to The Ultimate Guide to Partnering. I'm Vince Menzione, your host and as we kick off the four year anniversary of this podcast and leap into 2021, I'm thankful to all of the amazing thought and business leaders who've come to this podcast to share principles, success strategies, and best practices that help technology organizations thrive during this age of change and transformation. As we kick off this new year, I'm excited to be joined for this special series by some of those industry thought leaders to help each of us better prepare for what we can do to optimize success in 2021. for this episode of the series, it was great to welcome back Jay McBain principal analyst channel's partnerships and ecosystems at Forrester. Jay was an early guest when I revived this podcast this summer, and he shared his perspective on what he was seeing mid year, and so I found it very appropriate to have him back to help share his perspective on what he is seeing going into 2021 Jay always has a unique view based on his bird's eye seat working with vendors, organizations and partners. His command of the numbers driving the channel is like no other. In this interview, he shares his perspective and observations and where organizations need to focus to optimize success in 2021. I hope you enjoy this interview as much as I enjoyed my time with Jay McBain. Jay, welcome back to the podcast.

Jay McBain 2:10Thank you so much for having me.

Vince Menzione 2:12I am really excited to have you back as a guest on Ultimate Guide to Partnering. You're one of my very first new guests coming back to the podcast this summer. And I'm excited to have you back to discuss the state of the channel as we kick off this New Year 2021.

Jay McBain 2:28Well, I guess I didn't screw up if you're asking me back up on the right foot. Yeah, I

Vince Menzione 2:32believe we are we are and you know, we had a really interesting conversation about some of the predictions that you had made at the beginning of 2020.