This is the second founder interview from Jane’s new book, The UI Audit. Today Rob Walling, the founder of Drip, shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to reduce churn, rapidly grow the customer base, and gain a clear vision of new features. If you enjoyed the interview, you're welcome to get your copy of the book here while the launch discount is still active.


Show Notes

HitTail
Software by Rob
MicroConf
Startups for the Rest of Us
Rob's and Derrick's audio documentary on building Drip: startupstoriespodcast.com
Rob Walling on Twitter: @robwalling
Drip's website: getdrip.com

Guests

Twitter Mentions