Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop

This is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You'll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights.

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Userlist.io — the new SaaS product we're talking about, co-founded by Jane, Claire & Benedikt
Love Your Customers — Claire's website
Websites that Convert — Claire's book
Forget the Funnel — free SaaS marketing workshops (Claire's training project with Georgiana Laudi)
Tiny Reminder — Jane's previous SaaS product (now acquired by Nusii)
Intercom, FullStory — SaaS products we're mentioning
The Three-Hour Brand Sprint — an article by Jake Knapp that we used to conduct our brand sprint
FemtoConf — a conference for self-funded software companies in Darmstadt, Germany
Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
Calendly, Zoom (or Skype), Rev — tools to faciliate customer interviews
Amy Screams at Software — Amy Hoy's podcast recording that we transcribed and used for research
Sweep — Amy Hoy's new SaaS product
Follow Claire, Benedikt, and Userlist.io on Twitter: @ClaireSuellen, @benediktdeicke, @Userlistio

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