Episode 55: Designing for Engagement with Susan Weinschenk

How do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user's attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview.

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The Team W — Susan's consulting & training company
Human Tech — their podcast on brain science & technology
Susan's books on Amazon
Asana — project management tool for organizing ideas
Thinking, Fast and Slow — a book by Daniel Kahneman on System 1 & System 2
Go to courses.theteamw.com and use your promocode UIBREAKFAST to get 30% off all the video courses (except for team training)
User Experience Fundamentals, Brain and Behavioral Science Fundamentals — free video courses from The Team W
Follow Susan on Twitter: @thebrainlady

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