Episode 45: SaaS Email Marketing Secrets with Christoph Engelhardt
UI Breakfast: UI/UX Design and Product Strategy
English - December 29, 2016 12:43 - 45 minutes - 41.7 MB - ★★★★ - 127 ratingsDesign Arts Technology design products marketing consulting saas ui design ux design usability product management productized consulting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Email marketing for software products differs from classic content marketing. We're looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You'll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports.
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Show Notes
LinksSpy — Christoph's SaaS product
Moz — Christoph's previous place of work
FirstOfficer, Churn Buster, GroupBuzz — SaaS products we mention as examples
MailChimp, Drip, Intercom — popular email tools
SaaS Email Marketing Handbook — Christoph's new book (the link includes a special 25% discount)
Follow Christoph on Twitter: @itengelhardt
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