How do you make sure your product “sounds” on-brand? Our guest today is Reese Fuller, lead writer at Work & Co. You’ll learn what brand voice looks like as a deliverable, the process of developing it, how to approach overhaul projects for mature brands, and more.

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Show NotesWork & Co – Reese’s place of workApple’s Human Interface GuidelinesMailchimp’s Content Style GuideConsumer Packaged Goods DirectoryThingtestingThe Brand IdentityUX Content CollectiveContent + UXConnect with Reese on LinkedIn

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