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Computer Mediated Transactions (Hal Varian)
UC Berkeley School of Information
English - October 29, 2009 19:34 - 57 minutes - 39.6 MB - ★★★★ - 8 ratingsCourses Education Technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
These days nearly every economic transaction involves a computer in some form or other. What does this mean for economics? I argue that the ubiquity of computers enables new and more efficient contractual forms, better alignment of incentives, more sophisticated data extraction and analysis, creates an environment for controlled experimentation, and allows for personalization and customization. I review some of the long and rich history of these phenomena and describe some of their implications for current and future practices.