Roundtable: How Fortnite's Brand Partnerships Are Building the Metaverse

Twofivesix: Gaming and Marketing

English - December 21, 2020 19:36 - 41 minutes - 28.3 MB - ★★★★★ - 17 ratings
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Previous Episode: How Games Marketing Affects Social Change with Ad Council's Rebecca Mir

Next Episode: Insert Coin, Insert Ad: How To Take Advantage of In-Game Advertising

From Travis Scott to Marvel's Avengers, Fortnite has built a macrocosm of events containing some of the biggest names in entertainment today. Its continued development beyond a 1 vs. 99 shooter game into a destination for IP crossover has media analysts speculating: can Fortnite build the Metaverse?

This episode, CEO Jamin Warren speaks with content strategist Paolo Yumol and junior audience strategist Lyn Rafil to discuss the Metaverse, the extent to which Fortnite's brand partnerships build it, and how brands can participate in its development

This episode was hosted by Jamin Warren. Music was provided by Lusine.

Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of games.