Insert Coin, Insert Ad: How To Take Advantage of In-Game Advertising
Twofivesix: Gaming and Marketing
English - March 17, 2023 02:00 - 35 minutes - 24.2 MB - ★★★★★ - 17 ratingsVideo Games Leisure marketing gaming gamers strategy advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Roundtable: How Fortnite's Brand Partnerships Are Building the Metaverse
Next Episode: Creating Positive Gaming Spaces with EA's Chris Norris
When marketers think of in-game advertising, they jump to big-budget executions like building a universe in Roblox. But overlooking performance marketing in-games is a big mistake.
I spoke to Simon Spaull, CRO and Co-Founder of in-game advertising company GADSME, about:
This episode was hosted by Jamin Warren. Music was provided by Lusine.
Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of games.