Two-Brain Radio: Taking Control of Your Business With Natalie Marcom
Run a Profitable Gym
English - October 07, 2019 04:00 - 28 minutes - 19.6 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Two-Brain Radio: Taking Control of Your Business With Natalie Marcom
When Natalie Marcom opened Nakoma CrossFit in Lake Havasu City, Arizona, she knew fitness. She had lost a significant amount of weight with CrossFit herself and felt right at home coaching people. Running a business? Not so much. For a long time, she just "white-knuckled it."
She knew she needed some guidance to grow her business and make it sustainable for the long haul, but she was skeptical about Two-Brain mentorship at first. But just three months after she decided to give it a shot, the investment had already paid for itself.
Since joining the Two-Brain family, Marcom's fixed costs have decreased by 10%, she saw about a 200% increase in attendance during July—normally the leanest month—and turned $260 in ads into $4,400 in front-end sales.
Links:
https://www.nakomacrossfit.com/
Contact:
[email protected]
Timeline:
2:46 – Mistaking a CrossFit gym for a Christian gym.
4:16 – Deciding to open her own gym.
5:54 – Starting from scratch and “white-knuckling it.”
6:41 – A long courtship with Two-Brain.
9:32 – The goal: Make Nakoma CrossFit a “legitimate business.”
10:31 – Opening the fire hose: record attendance, increased revenue and decreased fixed costs.
14:38 – Learning to create ads.
17:07 – On selling a service.
18:13 – The lead-nurture process: From Acuity to video text messages to phone calls.
20:14 – If you just listen to prospective clients, they’ll sell themselves.
22:14 – Setting a foundation for retention.
25:36 – Words of wisdom: Ask for help and let go of fear.