Two-Brain Radio: Partnerships With Ashkan Amirsoleymani
Run a Profitable Gym
English - September 23, 2019 04:00 - 39 minutes - 27.3 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Two-Brain Radio: Partnerships With Ashkan Amirsoleymani
In this episode of Two-Brain Radio, we hear from your host Mateo's business partner Ashkan Amirsoleymani. The pair co-own CrossFit Rittenhouse in Philadelphia, Pennsylvania.
They'll take you down memory lane as they share how they got their start in a free park workout, eventually using that same concept to bring new members into the gym when they took over.
Then, Ashkan discusses what it takes to present a unique offering in a competitive market—there's another CrossFit gym a mere eight feet from Rittenhouse's doors—and how to fire members and employees who don't jive with your business' vision and values. He also shares how he starts the relationship-building process in the No-Sweat Intro and why you should avoid the quick hire in favor of the right one.
Links:
https://crossfitrittenhouse.com/
https://www.meetup.com
https://www.levelmethod.com
Contact:
[email protected]
Timeline:
5:02 – Meeting future business partners in a free park workout.
7:52 – Meet-Up: Free targeted advertising.
11:53 – How to build a great community and a unique offering in a competitive market.
12:49 – A coach’s perspective on building community: Building relationships.
14:26 – An owner’s perspective on building community: Establishing vision and values.
17:22 – What to do when a member isn’t a good fit.
22:26 – A membership fee isn’t worth cancer in the locker room.
24:01 – What to do when a staff member stops being a good fit.
28:42 – The sales process at CrossFit Rittenhouse.
30:23 – The No-Sweat Intro: Prioritize relationship-building over the hard sell.
36:15 – The key to success: Take the time to build the right team.