Two-Brain Marketing Episode 20: David Oquendo
Run a Profitable Gym
English - August 05, 2019 05:00 - 28 minutes - 19.6 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Two-Brain Marketing Episode 20: David Oquendo
On today's episode of the Two-Brain Marketing podcast, Mateo Lopez speaks with David Oquendo, owner of Rapid Fit KC in Kansas City, Missouri.
Though many gyms sell personal training, few sell it as the primary offering. Though Rapid Fit does offer group-fitness classes, the first step to joining the gym is to go through the Rapid Fit KC 90 Day Transformation: 90 days of one-on-one training that gets a new client up to speed and seeing results fast.
This is a high-ticket item that, at $460, doesn't come cheap. However, David says the investment helps clients stay committed and the one-on-one attention gives them good results fast, making them more likely to stay long term.
Links:
https://rapidfitkc.com
Contact:
[email protected]
Timeline:
2:10 – Why focus on personal training?
4:18 – Turning to Two-Brain after a $16,000 loss.
6:01 – Selling confidence.
9:58 – The value of a high-ticket offering.
12:28 – A foundation of PT protects both client and owner.
17:09 – Creating stable income for staff.
19:13 – How to get clients to buy high-ticket packages.
23:00 – The key to success: a great team.