Two-Brain Marketing Episode 14: Jack Wheeler
Run a Profitable Gym
English - June 17, 2019 05:00 - 51 minutes - 35.4 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Two-Brain Marketing Episode 14: Jack Wheeler
Today we are joined by Jack Wheeler, founder and CEO of 360 Fitness, a high-end personal training and small-group training studio in Red Deer and Sherwood Park, Alberta, Canada.
In the last year, Jack spent $52,000 on Facebook ads and generated $400,000 in new-member revenue, and in this episode, he'll tell you how he did it.
You'll learn how he markets to and funnels new clients in through evergreen 21-day and six-week challenges as well as how he retains new clients through customized offers and an education-first mindset. Plus, he shares how he generates additional revenue—enough to pay for a full-time front-desk and admin staff—through in-house supplement, shake and meal sales.
Join us to learn how you can best invest your resources to generate new revenue.
Links:
http://360fitness.ca/
Contact:
http://360fitness.ca/
https://www.facebook.com/jackwheelerreddeer
Timeline:
1:58 - Intro to Jack Wheeler.
3:40 - How Jack and Mateo met.
7:50 - The 21-day and six-week intro challenges.
11:15 - An education-based approach to nutrition.
15:03 - Investing in free educational content for your members.
16:25 - To design resources and offerings, ask your members what they struggle with.
19:15 - Make it easier for clients and generate more revenue by offering supplements, shakes and meal services.
24:04 - Internal vs. external marketing strategies.
27:12 - Advertising copy and lead generation.
32:31 - The “know, like, and trust” factor.
34:18 - Ad spend and ROI.
36:17 - Constructing tailored marketing sequences.
40:55 - The client’s first experience and the conversion process.
46:28 - The key to success? Grow some balls.