The Broke Gym Owner's Guide to Marketing
Run a Profitable Gym
English - August 13, 2020 04:00 - 48 minutes - 33.6 MB - ★★★★★ - 61 ratingsEntrepreneurship Business Health & Fitness fitness coaching crossfit business gym marketing ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Can't afford to buy ads for your gym? Don't worry. There's a time and place for paid advertising, but the most effective marketing is free.
Here, Chris Cooper will walk you through Two-Brain's invaluable guide, The Broke Gym Owner's Guide to Marketing. You'll learn how to keep clients for longer, win back old clients and how to use affinity marketing strategies to expand your circle of influence and market to strangers—all without spending a dime.
Links:
The Broke Gym Owner's Guide to Marketing
Free Tools
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Contact:
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Timeline:
3:20 – Selling to your current and former clients.
7:25 – Selling to future clients.
10:12 – Strategies for affinity marketing.
19:33 – Getting over fear.
27:23 – Make conversation, not a sales pitch.
29:09 – The power of coffee.
33:25 – Marketing at your clients’ workplaces.
36:05 – How to use lead magnets to bring in new clients.
40:00 – Make your clients famous.
44:56 – Digital engagement.