The Best Small Business Podcast

355 - Harnessing the Power of Testimonials

July 08, 2024 20:00 - 16 minutes - 22.9 MB

Testimonials are more than just nice words from happy customers—they are powerful tools to drive your business forward. We’ll provide four essential tips for effectively leveraging testimonials, complete with actionable steps, and recommend two must-read books to deepen your understanding. Books referenced in this episode: Made to Stick: Why Some Ideas Survive and Others Die by Dan & Chip Heath The Thank You Economy by Gary Vaynerchuk

354 - Leveraging Local SEO to Boost Your Business

July 01, 2024 20:30 - 19 minutes - 26.3 MB

These tips can help you effectively leverage local SEO, increasing your visibility and attracting more customers from your local area. Books mentioned in the episode: The Ultimate Guide to Local Business Marketing by Perry Marshall, Talor Zamir, and Richard Lindner Local SEO Secrets: How to Get Your Local Business to Rank in Google Maps by Roger Bryan

353 - Creating a Company Culture That Attracts Talent

June 24, 2024 20:30 - 25 minutes - 35.1 MB

Today, we’re exploring a fascinating trend that is reshaping how small businesses create a company culture that attracts and retains the right talent.

352 - Embracing Quiet Hiring In Your Business

June 17, 2024 20:30 - 12 minutes - 17.1 MB

What is Quiet Hiring? It’s when your company fills job openings with current employees without publicizing vacancies. This approach can also mean asking employees to expand their roles, enhance their skills, or take on new responsibilities, effectively “hiring” them beyond their original job descriptions. Quiet hiring can be both a challenge and an opportunity. For you, It’s a strategy for building a resilient business. For your employees, it’s a chance for engagement and growth. Let’s explo...

351 - Mastering Client and Employee Balance

June 10, 2024 20:30 - 17 minutes - 24.3 MB

Managing clients and employees effectively is crucial to success as a small business owner. Let’s dive into four actionable steps to help you strike the right balance, and we’ll finish with two book recommendations that can provide deeper insights.

350 - How Podcasting Has Changed Our Business

June 03, 2024 20:30 - 12 minutes - 17.9 MB

Today, we're diving into how podcasting has transformed our businesses. With nearly seven years and 350 episodes under our belts, we've experienced firsthand the incredible impact consistent podcasting can have on a business.

349 - 4 Key Traits That Make A Successful Entrepreneur

May 27, 2024 20:30 - 15 minutes - 21.1 MB

Success doesn’t happen overnight. Whether you’re just starting out or looking to enhance your entrepreneurial journey, this episode is packed with insights and actionable steps to help you thrive.

348 - 4 Steps To Build A Memorable Brand

May 20, 2024 20:30 - 14 minutes - 19.6 MB

Creating a brand that sticks in consumers' minds doesn’t happen by chance. It results from strategic thinking, creative execution, and consistent behavior. A memorable brand can elevate a business above its competition, making it a first choice in consumers' minds. From understanding your audience to delivering your brand promise, we will help you lay a solid foundation and propel your brand into the hearts and minds of your customers, potentially transforming your business into a remembered...

347 - Recruit The Perfect Candidate Without Going Insane

May 13, 2024 20:30 - 15 minutes - 21 MB

Whether you’re a seasoned executive or a budding entrepreneur, finding the right fit for your team can feel like searching for a needle in a haystack... on a windy day. But fear not! We’ve got some foolproof steps to keep the process streamlined and sane.

346 - How To Write Articles That Sell

May 06, 2024 20:30 - 17 minutes - 23.9 MB

In this episode, we dive into the art of crafting articles that captivate readers and drive sales. Whether you're a small business owner looking to boost your content marketing strategy or an entrepreneur aiming to establish thought leadership in your industry, mastering the skill of persuasive writing is key.

345 - How to Build and Execute a Successful Email Campaign

April 29, 2024 20:30 - 12 minutes - 17.9 MB

We delve into the essential steps of creating a dynamic email strategy, from crafting compelling stories for various audience segments to leveraging the power of Customer Relationship Management (CRM) systems for sustained growth. Additionally, we explore how different email formats can cater to diverse audience expectations, ensuring every communication is impactful.

344 - Do People Want to Work Anymore?

April 22, 2024 20:30 - 9 minutes - 12.8 MB

In today’s rapidly evolving job market, employers are facing significant challenges in attracting, retaining, and motivating employees. Factors such as shifting generational values, the rise of remote work, and changing expectations around work-life balance have transformed what it means to be an engaged and productive member of the workforce. This environment demands a fresh look at traditional management and motivational strategies. Understanding these dynamics is crucial for businesses ai...

343 - Price Hikes - Navigating Customer Anxiety

April 15, 2024 20:30 - 19 minutes - 27.2 MB

Today, we're setting our compass toward one of the most delicate navigational challenges: managing price hikes without losing the trust and loyalty of our valued customers.

342 - Can You Launch A Successful Business While Working Full Time?

April 08, 2024 20:30 - 16 minutes - 22.3 MB

Discover the art of launching a business while employed full-time and maintaining secrecy at work. Learn practical strategies for validating business ideas discreetly, managing time and finances, and preserving confidentiality in the workplace. Tune in for actionable advice on navigating the dual roles of employee and entrepreneur.

341 - Build, Grow, and Manage a Remote Team

April 01, 2024 20:30 - 19 minutes - 27.2 MB

Building, growing, and managing a remote team requires strategic planning, clear communication, and implementing practical tools and processes to maintain productivity and cohesion among team members who may be spread across different locations.

340 - When The S#&T Hits The Fan

March 25, 2024 20:30 - 21 minutes - 29.1 MB

Navigating crises is an integral part of running a small business. Being prepared can mean the difference between a minor setback and a major disaster when the unexpected occurs. Here's an informative guide to managing when things go south, covering the four most common scenarios and providing actionable strategies for each.

339 - 6 Things I Wish I Had Known On Day 1 As An Entrepreneur

March 18, 2024 21:30 - 18 minutes - 25.8 MB

Embarking on the entrepreneurial journey is like setting sail into uncharted waters. The excitement of launching your own business is often accompanied by a mix of hope, anticipation, and a fair dose of anxiety. Today, we want to discuss the ‘aha’ moments and mistakes we made early in our careers as entrepreneurs.

338 - The Four Pillars of Small Business Success

March 11, 2024 21:30 - 16 minutes - 22.9 MB

These four pillars are critical to YOUR business success - unfortunately, you probably excel in three pillars while letting the fourth lay fallow. You might think you are covering all your bases (or pillars) - but we find that many clients have one, two, and even three locked in while forgetting about the fourth. So, quiz yourself while we cover each pillar, be honest, and choose the orphan pillar that needs more attention.

337 - Getting Past Your Money Fears

March 04, 2024 21:30 - 15 minutes - 21.7 MB

Fear around money can cripple the best of us, affecting our business decisions, growth, and, ultimately, our success. But it's not just about the fear; it's about what this fear signifies – our mindset. Today, we're discussing scarcity and abundance mindsets and how shifting your perspective can transform your business and life.