3 Strategies to Listing Success

Has your listing lost its luster? Are you struggling to revitalize your portfolio? Does it seem like there is no interest at all? This is the episode for you! Today, we unpack marketing strategies that will make your listings stand out from the rest and place you back on the path to success. Listen in as we cover three strategies to help you sell properties while meeting the goals and needs of the client. Learn the importance of a Comparative Market Analysis and how to leverage the approach to find the best market for you. Hear some simple tips and tricks that will enhance the buyer's overall impression, such as decluttering and neutralizing the property, and how to relaunch an old property listing. We also discuss additional strategies to help you identify the most likely buyer, useful resources to help you reach your goals, and other factors to consider when listing a property. Don't get complacent! Tune in to learn how you can get the most out of your property listings before someone else does with Scott and Renee Comey!

Key Points From This Episode:

The importance of monitoring your competition’s price points.How to use a Comparative Market Analysis (CMA) to improve listings.Some of the benefits of using a CMA.Why getting showings is not enough to guarantee a sale.An important conversation to have with a client at the start of the working relationship.What you need to consider regarding search criteria.Useful software and resources to monitor your listings.An under-appreciated resource for advice: your fellow real estate agents!Why it is essential to declutter and neutralize the seller’s home.The difference that deep cleaning can make to a potential buyer’s impression.Small alterations and additions to help a listing stand out from the rest.An agent’s obligation to help their client understand the property’s potential.How to relaunch a listing and the difference it makes.Examples of what to highlight in a listing to improve the marketability.A simple insider trick regarding photo arrangement to revamp the listing.The benefits of uniquely marketing the property according to the specific buyer.Why it is vital to understand the property’s likely buyer. 

Tweetables:

“Talk openly [with your client]. It’s not always the easiest conversation to have, but it only gets worse if you avoid it. If you have it upfront, proactively, it will become comfortable.” — @ReneeMComey [0:08:40]

“People are looking for that home to be ready to go, especially when they’re comparing it to other options. When they have choices, they don’t want to choose one where they have additional tasks to do right when they move in.” — @ReneeMComey [0:15:20]

“Think about the emotions; the emotions of seeing pretty flowers feels very different than the emotions of seeing cobwebs.” — @ReneeMComey [0:20:41]

Links Mentioned in Today’s Episode:

Scott Comey on LinkedIn

Scott Comey on Twitter

Renee Comey on LinkedIn

Renee Comey on Twitter

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Turn The Dial Coaching on Facebook 

Turn the Dial Coaching on TikTok 

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