105. Audio Branding

"Sound is what truly convinces the mind is in a place, in other words hearing is believing."

-Jesse Schell, The Art of Game Design

I am so excited to welcome Jodi Krangle to the T&T Mic! … Audio branding it’s a thing!! If you listened to the very early T&T episodes, you know audio has been one of my biggest challenges. I have grown in the audio (all podcasting equipment) space, BUT Jodi is a true pro! In addition to being an audio master in all things podcasting, she has been a voice over actor since 2007 and has worked with many of the major big household brands that we use every day including Dell, BOSE, HGTV, and Kraft. Jodi shares her journey with us and an even more in-depth conversation around audio/sound and how it impacts our brains and everyday decision making (hence she is in demand for these big brands!). Hearing is often an overlooked sense as far as its impact on all the other senses. If you are in the biz you know the volume of music can impact retails sales in a retail store, certain sounds can cause negative and positive triggers, and so much more! From music to science, we cover it all on this one. And yes, Jodi’s mic sounds awesome on this cast haha, #goals ! Enjoy this conversation, an exciting new angle to consider if you are starting a biz, marketing a biz, or just want to know more about how you personally “digest” sound and audio.

Highlights:

Computers and the internet before they were a thing. Voice over acting, how to get in and how to make it. The importance of sounds and how it impacts the other senses. Marketing in 2021. Being a conscious consumer. Overcoming challenges and finding your niche path. Graceful Disruption. Club House and building community.

Jodi Krangle
Piece of Cake Voice Overs & Vocals
[email protected]
https://voiceoversandvocals.com

Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. She’s also a singer and has put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she’s learned a lot about sound and how it influences people. Her podcast on this subject is called Audio Branding: The hidden gem of marketing. For more information on that podcast, visit audiobrandingpodcast.com and for more information on Jodi, visit voiceoversandvocals.com

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