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#169 – What's your uniqueness factor? (and an update from our world)

The True To You Podcast

English - May 03, 2024 04:28 - 34 minutes - 47.8 MB - ★★★★★ - 2 ratings
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Previous Episode: #168 – Following a vintage homewares dream with Alicia Doyle of Ramble Interiors
Next Episode: #170 – Leaning into your point of difference & creative style with photographer Jemma Darling

How do you stand out in a crowded market? As Marty Neumeier would say ‘when everybody zigs, zag’.


You go the opposite way to create a unique point of difference or what we'd call your 'uniqueness factor'.


In this episode, we explore what it means to 'zag', when to start thinking about it and how you can define what that is for you.


Mentioned in this episode:

Marty Neumeier
Hermes episode featured on the Acquired Podcast
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