Laughing All the Way to the Bank: Jon Selig's Journey from Sales to Stand-Up

In this episode of "What the Funk," we engage in a lively and humorous conversation with Jon Selig, a former enterprise technology sales professional turned comedian, who shares his unique approach to integrating the art of comedy into the sales process.

This episode dives into:

Jon Selig's Background: Exploring Jon's journey from a technology sales professional to using stand-up comedy as a tool for sales enablement and memorable messaging.The Intersection of Sales and Comedy: Discussing the parallels between sales and stand-up comedy, including audience engagement, trust-building, and emotional connection.Humor as a Sales Strategy: How Jon uses humor to create more engaging and effective sales pitches, and the impact of humor on customer engagement and sales success.Crafting Jokes for Sales: The process of creating humor that resonates with a sales audience, and how it can be adapted across various sales channels and touchpoints.Challenges and Rewards of Stand-Up Comedy: Jon's experiences in the comedy scene, the challenges of getting the right stage opportunities, and how comedy influences his presentations and public speaking.The Role of Humor in Business Communication: Insights into how humor can be used to enhance business communications, break the ice in sales situations, and make complex or technical topics more relatable and engaging.Jon's Current Focus and Projects: An overview of Jon's current work, including his product offering 'Humor as a Service' within his company, Comedy Writing for Revenue Teams.

This episode offers a fresh perspective on sales and marketing, highlighting the power of humor in creating memorable and effective business interactions.

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