TRIP | The Research Inclusion Project
33 episodes - English - Latest episode: about 2 months ago -TRIP's podcast dedicated to raising awareness of new research practices for inclusion, challenging the status quo, and identifying assumptions in the insights industry by talking to people who are pushing the boundaries in their work.
The approach to casting a wider net and making better decisions by listening to your customers/audiences in a more inclusive way.
Our goal is to create impact with thought leadership and conversation of inclusivity with cross-functional guests including entrepreneurs, independent consultants, internal corporate researchers; insights professionals, and academia
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Episodes
S05E02: Designing for the Person, Not for the Disability | Alka Baijal (Nissan)
May 06, 2024 18:10 - 33 minutes - 62 MBRecorded from the IIEX North America Conference in Austin, TRIP brings on Alka Baijal. The Buzzback survey has identified 24% of the difference in ability, and many do not report this information. Alka leads the charge at Nissan in building foresight, which requires a deep understanding of the nuances of unique types of customers, including those who need accommodation or a disability to meet their needs. Having a positive experience with Nissan's products for those with different abilitie...
S05E01: Bringing Inclusion from the Researcher's Voice as the Customer (Stacy Penna)
April 12, 2024 19:00 - 20 minutes - 37.7 MBThis is a Live Recording with guest Stacy Penna of Lumivero recorded at TQR (The Qualitative Report). Stacy is Lumivero's Growth Marketing Director and host of Between the Data, a NVivo Podcast Series. She shares her thoughts on the importance of inclusive insights with TRIP on the TQR stage, with time built for audience Q&A. ------------------------------------- As the Growth Marketing Director of Lumivero’s research software: Citavi, NVivo, @RISK and XLSTAT, Stacy is committed to managi...
S04E06 - Getting Intentional About Inclusivity & Equity in the Workplace and Your Research | Jessica Hemenetz (Recorded at IIEX 2023)
September 01, 2023 18:00 - 27 minutes - 53.5 MBThink about it in 3 steps, based on your level of control and influence: 1 - Start by reflecting on yourself: take a personal Inventory of yourself and your practices, and personal education. 2 - Then reflect on your work/your team: take a second inventory, this time of your work- what biases are built in there, what do you have the power to control. 3 - Finally reflect on your environment/industry/larger picture. Think about the larger systemic changes of the way you work and the way...
S04E05: Building Inclusion: Design WITH, not FOR | Ricardo Roberts & Hung Le (BIEN)
August 04, 2023 19:00 - 30 minutes - 56.8 MBIn episode 5 of season 4, we meet Ricardo and Hung, the founders of BIEN, a motion design company driven by diversity and inclusion and a pioneer in their industry. Their personal experiences and cultural backgrounds led them to create BIEN in 2017 with the mission of making inclusion the foundation of their business. The motion design industry has historically has lacked representation of diverse voices, but Ricardo and Hung have actively strategized to make their company inclusive in every...
S04E04: Removing convenience bias with behavior learning | Anouar El Haji
July 18, 2023 17:14 - 25 minutes - 47.6 MBIn our conversation with Anouar, we discussed that behavior-based methodologies bring authenticity to work versus analyzing claims on wants and needs. Anouar shares his academic background and brings a new perspective to inclusivity, sharing how authentic behavior is not tied to personal identity. And we can forecast the future by looking at habits and wagering on different scenarios. As we continue the strides of data quality and inclusion in our work, Anouar brings a fresh challenge by sta...
S04E03: The Benefits of Working with Diverse-Owned Suppliers | Wynter Blanquet-Warren
June 02, 2023 18:00 - 28 minutes - 54.5 MBToday's episode discusses the evergreen benefits of working with diverse-owned suppliers including driving increased brand consistency, benefiting the communities the supplier operates within and represents, and improving work quality through different perspectives and approaches to problem solving, and how those benefits increase when using a supplier who authentically represents a specific target audience. Guest, Wynter Blanquet-Warren, cautions that so much of the hurdle to effective DE...
S04E02: The Importance of Cultural Brokers | Jill Kushner-Bishop
May 05, 2023 18:00 - 32 minutes - 60.3 MBIn this episode, we discuss the importance of including a ‘cultural broker’ on your team; someone fluent in the culture - not just the language - who can weigh in on planning and materials to ensure they will resonate with your target audience(s). We also talk through how to prioritize translations and transcriptions, when AI can help, and when a human is needed to include cultural subtleties and nuances along the way. Jill recommends proactively lining up a partner you can trust and remind...
S04E01: Training Your Ear to Hear Underrepresented Voices | Aïcha Ly
April 07, 2023 18:00 - 32 minutes - 60.8 MBIn the episode, we discuss the pursuit of constant curiosity of humans and how language, articulation, and staying mindful of how to remain inclusive. From recognizing unconscious bias from the screening to pulling back the layers of training our ears to new environments, we uncover how to bring our authentic voice to the conversation. She challenges TRIP listeners to reflect on "am I making an effort to continue exposure and train my ear to listen from a new environment, accent, or group o...
S03E04: Shattering the Status Quo | Kisha Payton
November 04, 2022 19:01 - 30 minutes - 58.3 MBToday's conversation with Kisha stresses that getting innovative and inclusive is not only necessary, it's an opportunity. She encourages TRIP listeners to "be more bold and brave and do things differently...dig deeper, challenge and push" because our systems have been built on bias. She challenges insights professionals to peel the layers back and dig deeper on everything, even when it seems tiring, and also offers our listeners C Space's Inclusive Screener report and Mindset Map quiz to us...
S03E03: Inclusion By Design | Ashlee Edwards
October 07, 2022 19:00 - 27 minutes - 50.9 MBBefore products are developed, we have to take action by using research inclusion to reduce barriers to access and ensure people see themselves within the product. There is an opportunity to use inclusion as a delighting force within products. "When I research, I look at the relationship we have with the customer or user of our product. A way to invite people into a product is by establishing trust and transparency, which is an aspect of care. Inclusion is care." ---------------------------...
S03E02: Move Beyond Norms to Shape a More Inclusive Industry | Sequoyah "DataBae" Glenn
September 02, 2022 19:00 - 32 minutes - 60.5 MBDon't Just Talk About It, Be About It! - How to move beyond our norms to shape a more inclusive market research industry. The podcast will focus on fostering positive work environments for diverse talent and results and reactions teams should expect from doing so. ------------------------------------------------------------------------------------------------------------------- Sequoyah, a data-driven marketer and media disrupter in Atlanta, GA affectionately known as DataBae, has been in...
S03E01: Inclusivity as a Core Value (Recorded at IIEX 2022) | Jana Prahl, Manager of Consumer Insights, Savage X Fenty
August 05, 2022 22:40 - 22 minutes - 41.1 MBAs Manager of Consumer Insights, Jana works at Savage X Fenty, a revolutionary brand in the lingerie space. At Savage X, Jana has helped build the market research department from the ground up and for the past 3 years has focused on delivering impactful insights to stakeholders globally. She is passionate about not only doing the right work, but also shaping the work to meet the company’s core values, one of which is heavily focused on inclusivity. Jana has worked in the market research indu...
Creating Spaces to Both be Brave and Belong | Dr. Renee Bhatti-Klug
April 12, 2022 19:06 - 29 minutes - 55.1 MBTrigger Warning: During discussion of Michelle McNamara’s book I’ll Be Gone in the Dark, the speaker briefly mentions rape “If you don't have a strategy in place, it's hard to take action.” - Renee Renee, Founder of Culturally Intelligent Training & Consulting (CITC) talks to TRIP about how organizations can benefit from a framework to level-set teams so they are more aware of shifting dynamics that can be culturally bound to ultimately meet the needs and communicate with people who are di...
S02E05: Creating Spaces to Both be Brave and Belong | Dr. Renee Bhatti-Klug
April 12, 2022 19:06 - 29 minutes - 55.1 MBTrigger Warning: During discussion of Michelle McNamara’s book I’ll Be Gone in the Dark, the speaker briefly mentions rape “If you don't have a strategy in place, it's hard to take action.” - Renee Renee, Founder of Culturally Intelligent Training & Consulting (CITC) talks to TRIP about how organizations can benefit from a framework to level-set teams so they are more aware of shifting dynamics that can be culturally bound to ultimately meet the needs and communicate with people who are di...
Empathy in Research | Rebecca Mir
February 03, 2022 22:49 - 23 minutes - 22.1 MBRebecca Mir Director of Digital Product Management, Ad Council Rebecca shares how empathy has helped her research strategy by navigating the nuance of diverse beliefs and, above all, meeting people where they are. In her research, she has to discover where people are in media outlets and where they are from an emotional journey perspective. She balances the challenges of soliciting new information to build new campaigns, reach different audiences, and language that authentically connects w...
S02E04: Empathy in Research | Rebecca Mir
February 03, 2022 22:49 - 23 minutes - 22.1 MBRebecca Mir Director of Digital Product Management, Ad Council Rebecca shares how empathy has helped her research strategy by navigating the nuance of diverse beliefs and, above all, meeting people where they are. In her research, she has to discover where people are in media outlets and where they are from an emotional journey perspective. She balances the challenges of soliciting new information to build new campaigns, reach different audiences, and language that authentically connects w...
A World of Perspective: A Migrant Perspective on Inclusive Insights | Archie Mani Srinivasan
October 21, 2021 03:41 - 31 minutes - 58.1 MBArchie, host of the I Am Not From Here podcast joined us on T.R.I.P to give voice to the migrant experience as a global citizen, UX researcher, and community wrangler. Tune in to hear how her cultural experiences challenge the research community to broaden their migrant point of view. “Everyone says POC is people of color, I disagree. I think POC is a Pocket of Culture. As a society, we are not valuing people from different cultures and utilizing their knowledge. We are taking the time to u...
S02E03: A World of Perspective: A Migrant Perspective on Inclusive Insights | Archie Mani Srinivasan
October 21, 2021 03:41 - 31 minutes - 58.1 MBArchie, host of the I Am Not From Here podcast joined us on T.R.I.P to give voice to the migrant experience as a global citizen, UX researcher, and community wrangler. Tune in to hear how her cultural experiences challenge the research community to broaden their migrant point of view. “Everyone says POC is people of color, I disagree. I think POC is a Pocket of Culture. As a society, we are not valuing people from different cultures and utilizing their knowledge. We are taking the time to u...
Polling Inclusion: A New Challenge to Geographic Representation and Learning with Mickey Hill
July 26, 2021 21:42 - 28 minutes - 52.5 MBHi, TRIP listeners! We're back with our first episode of 2021! We are currently working on producing more episodes for the rest of the season. In the meantime, enjoy our first episode of the year and we’ll be back soon! -------------------------------------------------------------------------------------------------- Catherine “Mickey” Hill Founder of Advanced Insights Qualitative Research Expert Mickey is a highly accomplished, passionate market research professional with a proven trac...
S02E02: Polling Inclusion | A New Challenge to Geographic Representation and Learning with Mickey Hill
July 26, 2021 21:42 - 28 minutes - 52.5 MBHi, TRIP listeners! We're back with our first episode of 2021! We are currently working on producing more episodes for the rest of the season. In the meantime, enjoy our first episode of the year and we’ll be back soon! -------------------------------------------------------------------------------------------------- Catherine “Mickey” Hill Founder of Advanced Insights Qualitative Research Expert Mickey is a highly accomplished, passionate market research professional with a proven trac...
SEASON 2 - Making Research Accessible to People with Disabilities with Mary Ann Mendez
November 14, 2020 18:19 - 28 minutes - 52.3 MBMary Ann Mendez Research Accessibility Consultant & Director-at-Large on the Northwest Insights Association Board Mary Ann is a research accessibility consultant with 20 years of market research data collection, field operations, and project management experience. She guides clients by testing qualitative and quantitative data collection surveys and research platforms to ensure these are accessible to people with disabilities. With over 20 years of experience working in research as a blind...
S2E01: Making Research Accessible to People with Disabilities | Mary Ann Mendez
November 14, 2020 18:19 - 28 minutes - 52.3 MBMary Ann Mendez Research Accessibility Consultant & Director-at-Large on the Northwest Insights Association Board Mary Ann is a research accessibility consultant with 20 years of market research data collection, field operations, and project management experience. She guides clients by testing qualitative and quantitative data collection surveys and research platforms to ensure these are accessible to people with disabilities. With over 20 years of experience working in research as a blind...
SEASON 2, Ep. 1: Making Research Accessible to People with Disabilities with Mary Ann Mendez
November 14, 2020 18:19 - 28 minutes - 52.3 MBMary Ann Mendez Research Accessibility Consultant & Director-at-Large on the Northwest Insights Association Board https://www.linkedin.com/in/mamendez1/ Mary Ann is a research accessibility consultant with 20 years of market research data collection, field operations, and project management experience. She guides clients by testing qualitative and quantitative data collection surveys and research platforms to ensure these are accessible to people with disabilities. With over 20 years of e...
S01E05: Broaden your definition of inclusion | Joey Kellner, Director of Strategy & Insights and Owner of Impact Strategy Group
August 25, 2020 22:07 - 40 minutes - 76.1 MBHow can research and insights have the most impact? By being designed for inclusivity (and flexibility to allow for inclusive learnings) from the beginning. Joey inspires teams to better understand their own. assumptions and engage in cross functional team members in the insights process, include and stakeholder interviews wherever possible and “bring those who weren’t on the research with you.” He reminds us that while inclusivity is an important focus, it “doesn’t mean a lot until we ar...
Episode 5: Broaden your definition of inclusion | Joey Kellner, Director of Strategy & Insights and Owner of Impact Strategy Group
August 25, 2020 22:07 - 40 minutes - 76.1 MBHow can research and insights have the most impact? By being designed for inclusivity (and flexibility to allow for inclusive learnings) from the beginning. Joey inspires teams to better understand their own. assumptions and engage in cross functional team members in the insights process, include and stakeholder interviews wherever possible and “bring those who weren’t on the research with you.” He reminds us that while inclusivity is an important focus, it “doesn’t mean a lot until we ar...
Episode 4: Reach underrepresented groups by using community | Kerry Hecht, Founder/CEO (Echo Market Research)
April 04, 2020 07:52 - 25 minutes - 35.4 MBI see as getting back to basics and not being afraid to do the legwork to find people. Particularly how it relates to finding and engaging harder to reach targets or underrepresented groups (i.e. people who are non-binary on the gender spectrum, people with disabilities, etc.). I feel like a lot of companies, ours included, have mastered the art of social media advertising - and that's great. It brings in new people to MR - but often they are general market. When things get tricky (and f...
S01E04: Reach underrepresented groups by using community | Kerry Hecht, Founder/CEO (Echo Market Research)
April 04, 2020 07:52 - 25 minutes - 35.4 MBI see as getting back to basics and not being afraid to do the legwork to find people. Particularly how it relates to finding and engaging harder to reach targets or underrepresented groups (i.e. people who are non-binary on the gender spectrum, people with disabilities, etc.). I feel like a lot of companies, ours included, have mastered the art of social media advertising - and that's great. It brings in new people to MR - but often they are general market. When things get tricky (and f...
S01E03: A respondent first approach to recruiting | Kayla Bright, Research Program Manager (Facebook)
March 27, 2020 08:00 - 24 minutes - 34.3 MBGUEST Kayla Bright - Facebook, Research Program Manager Kayla is focused on Participant Management policies and compliance. She joined Facebook in 2015 as a Research Participant Recruiter and spent several years managing recruiting Facebook advertisers for research projects. Kayla is an advocate for inclusivity in the participant recruitment process within the research operations team. She attended the University of Texas at Austin where she earned her B.A. in Psychology. SHOW NOTES Ka...
Episode 3: A respondent first approach to recruiting | Kayla Bright, Research Program Manager (Facebook)
March 27, 2020 08:00 - 24 minutes - 34.3 MBGUEST Kayla Bright - Facebook, Research Program Manager Kayla is focused on Participant Management policies and compliance. She joined Facebook in 2015 as a Research Participant Recruiter and spent several years managing recruiting Facebook advertisers for research projects. Kayla is an advocate for inclusivity in the participant recruitment process within the research operations team. She attended the University of Texas at Austin where she earned her B.A. in Psychology. SHOW NOTES Ka...
S01E02: Reflect on your own identities before going into the field | Nikki Yeboah (San Jose State University)
March 12, 2020 03:00 - 30 minutes - 41.4 MBMy first experience into design and user research was a call for researchers that came through the Northwestern Anthropology Department to do work in the black community. I jumped at the opportunity because the project was on sickle cell research, and I lost my sister to sickle cell. There is a substantial gap in diverse thought leadership and representation in the research industry. Inclusion is about more than representation but about the making real and lasting change to the status quo as...
Episode 2: Reflect on your own identities before going into the field | Nikki Yeboah (San Jose State University)
March 12, 2020 03:00 - 30 minutes - 41.4 MBMy first experience into design and user research was a call for researchers that came through the Northwestern Anthropology Department to do work in the black community. I jumped at the opportunity because the project was on sickle cell research, and I lost my sister to sickle cell. There is a substantial gap in diverse thought leadership and representation in the research industry. Inclusion is about more than representation but about the making real and lasting change to the status quo as...
Episode 1: Break through the mental models of your own bias | Katie Koehler & Jocelyn Monahan (Riot Games)
March 10, 2020 04:00 - 27 minutes - 37.1 MBIn this episode, Katie Koehler and Jocelyn Monahan both share how inclusion drives their own work from an internal researcher perspective. They share the successes and challenges of implementing authenticity and representation in gaming. Katie shares some helpful tips as she has learned the importance of documentation in her own research to help other researchers. And Jocelyn shares how her own personal experience as a female in gaming has given her insight to product design changes to encou...
S01E01: Break through the mental models of your own bias | Katie Koehler & Jocelyn Monahan (Riot Games)
March 10, 2020 04:00 - 27 minutes - 37.1 MBIn this episode, Katie Koehler and Jocelyn Monahan both share how inclusion drives their own work from an internal researcher perspective. They share the successes and challenges of implementing authenticity and representation in gaming. Katie shares some helpful tips as she has learned the importance of documentation in her own research to help other researchers. And Jocelyn shares how her own personal experience as a female in gaming has given her insight to product design changes to encou...