The Changing Media Consumption Landscape with Jean Ellen Cowgill, GM Tic Toc Media - Trending in Education - Episode 110

The squad sits down with Jean Ellen Cowgill, the GM of Tic Toc Media, the social arm of Bloomberg Media, to explore how media consumption patterns are changing and how media (and learning) companies are evolving to meet the change. Jean Ellen explains how Tic Toc was formed and how they think about creating "nutirent-rich" short-form videos to share on Twitter and the inherent challenges therein. The group explores the complexities around fake news and problems of trust which apply to both news context but also to learning and media more broadly. Whether you're an educator, a media professional, or someone curious about how news and media are evolving, there's a lot to gain by listening in to this week's show. Enjoy!