Hotel Digital Marketing, Direct Strategies & the HMA

The Chairman of Hotel Marketing Association (HMA), Harry Fielder (also CEO Umi Digital), talks hotel digital marketing, direct strategies and introduces us to the HMA.

As one of the presenters at ACE Hotel Tech Summit, September 2023,  he will be covering Clever ways to encourage more direct bookings. In our conversation we look at:
1.    What is the HMA? Why  hotels should be a member

2.    Trends in direct bookings

3.    The basic hotels should be doing for direct bookings and marketing today

4.    Capitalising on direct bookings

5.    Approaching social media and  reviews

Harry will join Travel Market Life at The Independent Hotel Show Tuesday 17th October, 3 - 4pm at the Social Business Space for the discussion: Tech stack for the future - Make the most of your tech investment by discovering the right systems to help your hotel. This session will look at how to build a business case for senior management, getting staff buy-in, and breaking down silos to help the tech you choose work for your business - today and tomorrow

The Hotel Marketing Association (HMA) is the only dedicated body for hotel marketers in the UK. Providing support and inspiration for hotel marketers and the wider industry seeking guidance and insight for business and career development. 

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