046 Launching a digital product: Insider secrets

Travel Freedom Podcast

English - July 27, 2015 15:30 - 47 minutes - 65.6 MB - ★★★★ - 34 ratings
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Previous Episode: 045 AirBnB FAQs & Asia's most flamboyant festival: Masskara, Philippines

Next Episode: 047 Innsbruck: Who knew?

FULL SHOW NOTES: www.travelfreedompodcast.com/046

Summary:

Jason Will of Zipkick shares how their new travel app launch has got so much attention, without a massive media budget. How to build the relationships that will make your product launch with a bang, not a fizzle.

Topics:

The new Zipkick intelligent booking app that is working with bloggers
Using twitter to land big fish really works - tips to help you succeed at networking with twitter
Networking doesn't start with business
The elements of a product launch strategy and how they work together
How to leverage people to be desperate to advertise your launch for free
Why cold sales pitches are the least effective method for getting launch support
The importance of brand alignment in getting raving supporters