Journey Modeling with Molly McGowan Gorsuch Transformative Principal 567

This episode is part of the Summer of AI Series, brought to you by SchoolAI, Scrible, and FocalPointK12.

What is journey modeling? Take a look at what decisions people make and what it means for your potential people to look for youWhat brings true value to your School/District?Where are you bringing value to your employee and where are they bringing value to you? What skill sets are you looking for and are articulated in the Bringing people into your fold before you really get them in the door. You want to appeal to the individual and create a customer experience.Weird to think of these future employees as a customer of your district. How are people seeing you? And what are they seeing? Are your messages being seen in a positive way? Identify a friction point and how you could turn that into a touchpointHow could you use LinkedIn in a more effective manner? Engage with your constituents - go and ask what people are saying. It’s valuable to know each student’s name, but have you talked to every parent? CollaborativeJob descriptions from old-school approaches. Key drivers for specific generations. Value talents and skillsets in that job descriptionExpectations around the job and the processHow do you make people feel wanted? Relationships and setting expectations.HR does have the opportunity to grow here. You can still communicate. You can automate many of these sequences. Automate what you canNew Hire Onramp Email TemplateJourney Model - teachers saw that they weren’t hearing from districts during a period of time over the summer. People expect a certain level of interaction with schools and districts to understand what is going on. Showing them what it is to be in the community. Journey Model components - catalyst, question-asking, touchpoints (community, benefits, etc.), decision-making process, after acceptance, on ramping, continuingIdentifying key focus areas

About Molly McGowan Gorsuch, APR

Director of Client Engagement at Rhodes Branding

Molly is the liaison between education leaders and Rhodes Branding, connecting the K-12 community with services designed to accelerate performance and market position. She leads content and partner engagement strategy and is a frequent conference presenter and podcast/blog guest.

You can find me on LinkedIn, or @MollyMGorsuch on Twitter. 

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