How to Create Thought Leadership | Alison Gross

Alison Gross weaves a fascinating story of excelling as a worldwide event planner of global events such as in Monte Carlo to coordinating the Maccabi games and a world sailing race in the U.S. She's all about thought leadership and models it through her blogs. She started a business during COVID and explained how the new normal would be different but would adapt. She then talks about adaptive reuse and how cities like New York will change. And she talks about the 5 reasons for optimism for 2021, thinking about which things will make the largest economic impact, starting with the COVID passport. Listen in to learn the importance of articulating your business message realistically and sustainably. You will also learn how to adapt your business to the changes brought by the pandemic to enjoy success going forth.

Key Takeaways:

How to be courageous enough to chase after your career dreams How to build your business upon thought-leadership to better reach your clients Take a personal responsibility toward making a difference in climate change