Traffic Tip: Online Marketing and Reducing Your Tax

Diane Gardner (http://www.taxcoach4you.com/) is our special guest this traffic and leads podcast episode, and is going to be talking a little bit about her expertise in proactive tax planning, and about the online marketing techniques that she has used to grow her three businesses.
IN THIS EPISODE YOU'LL LEARN:

* Why online marketing is important for all businesses – even accountants!
* How your own books can be a valuable marketing tool
* Marketing your products to different niches
* The importance of opt-in email lists in marketing your business and how to harvest them
* How to use podcasting to promote yourself
* Why it is important to make time for marketing year round
* How to play to your strengths in marketing and focus on what you do best
* Hire what you don’t know: The importance of delegating tasks to people with more expertise
* When to give away free content as a way to attract clients
* The importance of proactive tax planning
* What is the difference between a tax coach and an accountant?
* How to save up to $5000 per year in taxes with the right tax structure
* The number one tax mistake that many small businesses make
* The importance of targeting your market effectively
* Diane’s number one tip for creating a successful business
* Diane’s favourite social media channels for online marketing
* How to ignite your entrepreneurial spirit