Traffic Tip: Marketing Through Storytelling

Ian Garlic (https://www.iangarlic.com) is our special guest on this episode of Traffic and Leads Podcas. He is an expert in SEO, video, storytelling and analytics and founder and CEO of Authentic Web (http://authenticweb.marketing/), which helps small businesses identify their target clients on the web and help engage them with Search Engine Optimization, Website Design, Online Video and Social Media.
Today he is going to be talking about how he uses unique approaches such as video marketing to attract customers.
IN THIS EPISODE YOU'LL LEARN:

* How to help service providers connect with their customers through storytelling
* Avoiding technical jargon to attract more customers
* The importance of making videos for marketing and telling your story
* The importance of generating quality leads
* What is the Know, Like, Trust Approach?
* Harnessing your About Us page on your website to generate leads
* The importance of direct Facebook video ads and why it is cheaper than you think
* Why video has a bigger impact than writing
* The best type of video for your marketing purposes
* How to target your audience
* Adding value in the first video
* What do dating and video marketing have in common?
* The biggest make marketers make
* Why continuity in marketing is important in sharing your message and engaging potential customers
* Why it’s important to make as many marketing videos as possible
* The psychology behind online video marketing
* How to make customers trust you by seeing your face regularly
* Ian’s four-pronged approach to marketing: SEO, email, website and social media
* The importance of answering the right questions to attract customers on Google
* How does storyboard marketing work?
* How to identify your target customers and market accordingly
* Using YouTube cards as a call to action for your customers
* How any business can start ranking on Google without hiring an SEO consultant
* Unconventional tips for increasing search engine rankings
* Why sending business to your competitors can help you
* Changing your mindset to be successful for business