Traffic Tip: Digital Marketing Engineer

Tom Schwab (http://tmschwab.com/) is our very special guest on today's episode of Traffic and Leads Podcast. I hope all of you have heard of him. He is all over the Internet. He is an online business accecelator and he calls himself a digital marketing engineer.
So must listen to this podcast if you want to grow your online business.
IN THIS EPISODE YOU’LL LEARN:

* Why he calls himself a digital marketing engineer
* What his first job as an engineer was right out of college
* How he looks at the world, as an engineer and why he continued to after getting his MBA in Marketing
* Why he prefers to be a guest on podcasts, rather than hosting his own show
* What the steps are to getting a host to interview you on a podcast.
* If Tom outsources or systematizes reaching out to podcasts hosts, takes care of scheduling and preparations
* The marketing system within being successful on podcasts
* Why you should make sure you follow all of the right steps
* Why interviews convert 25 times better than blogs
* Why interviews are more of an investment for listeners and how it helps to engage them
* If podcasts are worth your time to get just a few people to come to their website
* The importance of getting in front of a smaller niche crowd that wants to hear what you are talking about
* How he was able to get a conversion rate of 150 of 300 listeners to become his clients
* Why you should give potential clients different ways to say “yes” to your program/product
* Why Tom recommends several call-to-actions on a landing page
* About the email sequence that Tom uses to follow up with each click
* What the number one way Tom gets leads is
* About the services that Interview Vallet offers
* How to promote your podcast interviews on social media
* Hints on Tom’s ideas for his launch of his book, “Podcast Guest Profits”
* Whether he has hired an SEO firm
* If he has tried his own PPC campaign
* Whether he does any SEO
* How show notes help with SEO marketing