Traffic & Leads Tip: How to Manage Your Marketing Expenses

Justin Krane (http://jkrane.com/) is our special guest on today’s episode of Traffic and Leads Podcast. He is a money strategist for business owners. We have him on today’s show because the #1 thing most people say when they are ready to start generating traffic and leads for their website is, “I can’t afford it!” Or, “How will I ever afford it?” We are going to ask Justin how we can make that possible in our lives since he knows everything about money. So, you will want to listen to this episode.
IN THIS EPISODE YOU’LL LEARN:

* How Justin got started helping business owners with finances.
* What is required to be shown to Justin when he helps clients.
* The importance of hiring the right employees.
* How you should use your time that employees/contractors save you for your benefit.
* Why it’s important to track your investments and to make sure there is an ROI on it.
* Should business owners consider hiring conractors through upwork and elance?
* Should business owners consider hiring employees?
* What Justin’s answer is to not having enough money for SEO, pay-per-click, facebook advertising, etc.
* Why business owners don’t want to deal with numbers.
* How to determine drivers that lead to the success of your business and your sales.
* How to handle your business’ finances without being a numbers person.
* The importance of looking at your numbers on a deeper level.
* Why recurring revenue is the best thing ever for your business.
* What Justin’s personal online marketing success looks like.
* The strategy behind Justin’s new book, “Money, You Got this!”
* Whether Justin has spent money on SEO or Facebook advertising for his business.
* What Justin’s current approach in promoting his website is.
* Which percentage of your sales you should invest in marketing.