Marketing Multipliers

Today,  We have with us an incredibly informative guest Kevin Donlin (https://www.linkedin.com/in/donlin). He is a copywriter and marketing adviser with years of experience and he worked for businesses of all sizes. He has an awesome book, Marketing Multipliers: 11 Simple Tools to Grow Your Business, is a great tool for anyone looking to crack that marketing nut.

IN THIS EPISODE YOU WILL LEARN:

* Kevin fills us in on his highly fascinating background. He was one of the few people who were there at the inception of the internet. Kevin explains how “electronic commerce marketing” was started – these days known as “e-commerce”.
* Donlin tells us all about why he sends chocolate with his sales messages, and why. He explains that a physical, offline link to your customers is critical to success. Kevin goes in-depth as to why he believes that tangible marketing should be a big part of any marketing campaign.
* Kevin explains his unique little technique for marketing, called “the paper email”.
* My guest introduces the concept of how equipping soldiers with better skills and better weaponry influenced his approach to marketing. What are small, simple things you can add to your marketing campaign that will help?
* Kevin outlines a ton of examples from his book that is cheap (or even free) that will boost the effectiveness of your marketing.