Leads Tip: Inbound Marketing Tools with Nicholas Scalice

Nicholas Scalice, our today's guest is an inbound marketing expert and host of the Inbound Unboxed Podcast. On this episode Nicholaswalks us through the steps for generating traffic and leads (http://www.trafficandleads.com/) as fast as possible, from content creation, inbound marketing tools and much more.
IN THIS EPISODE YOU'LL LEARN:

* What is inbound marketing?
* Inbound marketing tools.
* The concept of magnetic marketing.
* Why it is important to focus on content that is relevant and of value to your customers.
* The role of a blog in your business and how to generate traffic to it.
* Tips for writing to your ideal customer base and how to use the concept of a 'persona'.
* Platforms and suggestions for distributing your content.
* SEO tactics to give your content the best chances of being seen.
* How to approach syndicating your content.
* Why you might want to consider using LinkedIn to generate traffic and leads.
* Techniques and tips for generating ideas to create content.
* What to do if you don't have time for writing content.
* Current thoughts and discussion on lead magnets.
* Why you might want to consider developing a free course for your business.
* Platforms and inbound marketing tools you can use to piece together your own inbound marketing dashboard.
* How to optimize your website.
* The major roadblocks that businesses often run into and solutions that can be adopted and much more.