Leads Tip: A Professional Website

Ben Siegel (http://versastudio.com/people) is our special guest on today's episode of traffic and leads podcat. He is an expert web designer who owns Versa Studio (http://versastudio.com/). Not only has he been a web professional for over 15 years, but he also handles project management, as well as web design and development where he specializes in the Expression Engine CMS (https://ellislab.com/expressionengine).
Versa Studio has a very hands on approach and they want to have a plan in place for your web design before tackling your project. When you think about it that way, it certainly makes sense, doesn’t it?
IN THIS EPISODE YOU'LL LEARN:

* What makes Versa Studio unique.
* Why planning your website is important.
* How Versa Studio begins the process of working with a client.
* How a preliminary meeting and planning can help.
* Ben’s process for determining what a client needs to enhance their website.
* What sort of questions are on a needs assessment test for Ben’s consultation.
* What the difference between ROI and Google Analytics.
* Why it is important to have your traffic turn into sales or leads.
* How a little investigative work can help figure out where your traffic comes.
* Discover how professional e-commerce sites differ from non-profit sites.
* The process in which Versa Studio nurtures leads and ROI.
* How soft data like site navigation can help determine website usage.
* How mobile-friendly sites make things a little more challenging.
* Why it is important to keep track of the technical aspects of a website.
* A huge part of planning will have to include what platform the websites will be viewed on.
* More information about what you can find in Ben’s book, Website Planning for Small Business.
* Why Ben feels that your website is marketing’s responsibility and not IT.
* Why hosting is viewed as a commodity service and you need specialized service.