Can You Be Influenced?

Recently, Bud Light has made a lot of headlines for using social media influencer Dylan Mulvaney to promote its product. This has unleashed a firestorm of opinion on the role of influencers in general. Are they effective? Are they cost efficient? Are they the wave of the future as marketing departments get more granular in attracting specific demographics?

In this week’s Trading Perspectives, Sam, Courtney and John discuss the use of social media influencers and the impact they have on their purchasing decisions.