What makes a performance growth agent? (Ashley Wheeler from HdE)

Tough Cookies Podcast

English - February 26, 2020 16:00 - 23 minutes - 33 MB
Entrepreneurship Business bristol startups entrepreneurs entrepreneurship south west avon somerset wiltshire cornwall devon Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 03 - How to shape innovative university students (Katie Martin from The University of Bristol)

Next Episode: 05 - Transparency and trust: We know there's a gender pay gap but what are you going to do about it? (Zara Nanu from GapSquare)

Nic sits down with Ashley, co-founder and CEO of HdE: A Bristol-based performance growth agency for the tech and digital sector. They discuss what "performance growth" actually means for businesses and why Bristol has been such a great place to set up an agency.

Ash shares his top tips on how early-stage businesses can attain performance growth by paying close attention to processes and data. They discuss marketing strategies for early-stage companies to attract their first followers and customers, and which marketing channels work best for B2B companies.

Nic and Ash talk about Ash's role at TechSPARK as partnership director, and how this role has allowed him to understand the tech cluster in Bristol. They also touch upon his career within the BBC and what drew him towards working for himself and setting up HdE.

Finally, Nic and Ash speak about having a co-founder and board meetings, underlining the importance of seeking accountability from others.