Fast and Easy Marketing Content Creation (Part 1 of 2)
Totally Clutch - the Clutch Businesses podcast
English - June 04, 2020 08:00 - 32 minutes - 20.7 MBEntrepreneurship Business Management streamline businessautomation businessefficiencies businessoperations fractionalcoo womensmallbusinesses Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In today’s episode we talk about the HOT topic of marketing content creation. This is the first in a two part series so be sure to tune in again in 2 weeks.
Every one of our clients struggle with their social media presence. They don’t have one but know they should. Or, they create posts in fits and starts so they're not building strong trust and relationships with their customer base. Developing consistent content can take a lot of time and very different creative energy than running their business. And outsourcing it strips their authentic voice.
Admittedly, WE haven't even found an efficient way to do it. We usually end up developing and scheduling 6-12 months of content for everyone we work with. But when the content we create dries up, our clients end up back where they started, struggling to create or not creating it at all. We’re all about sustainable and efficient solutions so I hunted down an expert to help us try to solve this challenge.
Abbie Nwaocha runs For Her Empire, a support squad for female entrepreneurs. This is our first ever interview...and live at that.
Today we’ll hear about Abbie’s special formula for creating great content. In the second episode, I’ll share my experience and results from taking her 5 day course. You can sign up to do the course along with me at: