5 Day Marketing Content Creation (Part 2 of 2)

Today’s episode is a follow up to our last episode on marketing content creation. We have Abbie back with us and today I’ll be sharing my results from taking her 5 day course.

Abbie Nwaocha runs For Her Empire, a support squad for female entrepreneurs.

I mentioned last week that every one of Clutch’s clients struggle with their social media presence. They find it hard to invest time into creating content with a strong, consistent strategy behind it. Heck, even I struggle with it.

We’re all about sustainable and efficient solutions so I’m happy to share my results this week and I know that it will give you some direction or clarity.

Let’s talk first about the outcomes people can expect to walk away with after completing the course. The course title is “5 days” but in actuality, it’s 10 days with only 5 days of work to create a sustainable demand. I took full advantage of that. At the end of the 10 days, people are set up to have 10 pieces of marketing content or what makes up a month worth of material.

The content is a combination of social media images, blog posts, lead magnets and then a repurposing of something you already created.

I got a little nervous after struggling through the first day but ended up with 22 pieces of content by the end of the course. Here’s how I did it along with some helpful things I found along the way.

The bulk of what I did was based around the blogs and interviews I’ve been doing. I think the information shared in them is so valuable and is so free that I want people to get everything they can out of them. And that makes for a lot of cohesive marketing content.

Social Images 

I started with social images and was able to create an event promotion, behind the scenes, share someone else’s content, question to followers and newsletter sign-up post all focused on the topic of the two vlogs that we’ve recorded.

I created all the posts in Canva Pro and overall it took about 1.5 hours to make all 5. That included brainstorming and creation. 

I know a lot of us are posting across multiple social sites. Canva Pro just released a feature that allows you to resize your designs for all the different social sites with a few clicks. I tried it and will say it definitely saved time but it left something to be desired. It didn’t fit the designs to the new size so I had to tweak things a little bit before they were ok to post.

Blog Posts

The Clutch Blog is made up of videos that are also turned into audio files and shared as podcasts. I used this interview and the last to fill this content category. Overall, the two interviews took about 4.5 hours to record, prep and edit. That sounds like a lot of time but we get a ton of other content out of it. All 5 of the social images above were related in some way to these blogs.

Lead Magnets

We’re starting to prepare for our next blog interview so I created a pdf checklist that listeners can download with more detailed information than we’ll cover in the interview. I’ll also use that to promote a course we’re launching on the topic in the future.

I used the free resource www.attract.io to create the checklist and a call to action.

I also created an audio training that provides broader information on the tools we use to help female entrepreneurs. I recorded it using a microphone and my iPhone.

I spent about 3.5 hours creating these two lead magnets. 

Repurposing

I think I enjoyed this most. It was fun to review all the content we already have in our library and use it in new and creative ways. It also created the most content.

I took the lead magnet checklist and turned each line into a social image to build my list even further, giving us 12 more social images to post.

I stumbled across Designrr a while back and thought I would use this as an opportunity to try it. It’s a service that takes all of your social media content and transforms it into an ebook that you can use as a lead magnet or product. The free version doesn’t offer anything Canva doesn’t. It just copies and pastes your blog copy into a pdf. The paid version is where the magic happens. It takes all your social media posts, transcribes any videos or audio files to create an ebook or flipbook. It takes seconds to pull everything into your template. If you focus on a specific topic for a period of time, once everything is out in the world, you can pull it altogether to create a full book. So cool.

I spent about 1.5 hours on these two pieces.

Overall

I spent WAY too much time making all of this. I’m a bit of a perfectionist and struggle with getting designs to look good.

In total, I spent a day and a half creating 22 pieces of content. With that said, most of what I created was new to me so I didn’t have templates in place, equipment set up and was familiarizing myself with new tools. Next month should take much less time and be much easier to delegate. I know what posts I want to create, I have the templates created and a rhythm I can follow.

Another thing that can be helpful now that I know what posts I’ll be creating is to hire a designer to tailor templates specific to my brand. Because I’m not a designer, I found myself spending a lot of time fussing around with layout and still wasn’t over the moon with the outcome. Had I done that to start, I wouldn’t have had such a strong sense of what I needed and probably would have paid a lot of money to end up in the same spot.

I’m really glad I did the course and it was very helpful in giving me a structure for our marketing.

If you want to see the posts in action, follow us on Instagram or Facebook.

And you can sign up to take Abbie’s course here:

www.ForHerEmpire.com/freebies

Please remember I believe in you and your business.

Today’s episode is a follow up to our last episode on marketing content creation. We have Abbie back with us and today I’ll be sharing my results from taking her 5 day course.

Abbie Nwaocha runs For Her Empire, a support squad for female entrepreneurs.

I mentioned last week that every one of Clutch’s clients struggle with their social media presence. They find it hard to invest time into creating content with a strong, consistent strategy behind it. Heck, even I struggle with it.

We’re all about sustainable and efficient solutions so I’m happy to share my results this week and I know that it will give you some direction or clarity.

Let’s talk first about the outcomes people can expect to walk away with after completing the course. The course title is “5 days” but in actuality, it’s 10 days with only 5 days of work to create a sustainable demand. I took full advantage of that. At the end of the 10 days, people are set up to have 10 pieces of marketing content or what makes up a month worth of material.

The content is a combination of social media images, blog posts, lead magnets and then a repurposing of something you already created.

I got a little nervous after struggling through the first day but ended up with 22 pieces of content by the end of the course. Here’s how I did it along with some helpful things I found along the way.

The bulk of what I did was based around the blogs and interviews I’ve been doing. I think the information shared in them is so valuable and is so free that I want people to get everything they can out of them. And that makes for a lot of cohesive marketing content.

Social Images 

I started with social images and was able to create an event promotion, behind the scenes, share someone else’s content, question to followers and newsletter sign-up post all focused on the topic of the two vlogs that we’ve recorded.

I created all the posts in Canva Pro and overall it took about 1.5 hours to make all 5. That included brainstorming and creation. 

I know a lot of us are posting across multiple social sites. Canva Pro just released a feature that allows you to resize your designs for all the different social sites with a few clicks. I tried it and will say it definitely saved time but it left something to be desired. It didn’t fit the designs to the new size so I had to tweak things a little bit before they were ok to post.

Blog Posts

The Clutch Blog is made up of videos that are also turned into audio files and shared as podcasts. I used this interview and the last to fill this content category. Overall, the two interviews took about 4.5 hours to record, prep and edit. That sounds like a lot of time but we get a ton of other content out of it. All 5 of the social images above were related in some way to these blogs.

Lead Magnets

We’re starting to prepare for our next blog interview so I created a pdf checklist that listeners can download with more detailed information than we’ll cover in the interview. I’ll also use that to promote a course we’re launching on the topic in the future.

I used the free resource www.attract.io to create the checklist and a call to action.

I also created an audio training that provides broader information on the tools we use to help female entrepreneurs. I recorded it using a microphone and my iPhone.

I spent about 3.5 hours creating these two lead magnets. 

Repurposing

I think I enjoyed this most. It was fun to review all the content we already have in our library and use it in new and creative ways. It also created the most content.

I took the lead magnet checklist and turned each line into a social image to build my list even further, giving us 12 more social images to post.

I stumbled across Designrr a while back and thought I would use this as an opportunity to try it. It’s a service that takes all of your social media content and transforms it into an ebook that you can use as a lead magnet or product. The free version doesn’t offer anything Canva doesn’t. It just copies and pastes your blog copy into a pdf. The paid version is where the magic happens. It takes all your social media posts, transcribes any videos or audio files to create an ebook or flipbook. It takes seconds to pull everything into your template. If you focus on a specific topic for a period of time, once everything is out in the world, you can pull it altogether to create a full book. So cool.

I spent about 1.5 hours on these two pieces.

Overall

I spent WAY too much time making all of this. I’m a bit of a perfectionist and struggle with getting designs to look good.

In total, I spent a day and a half creating 22 pieces of content. With that said, most of what I created was new to me so I didn’t have templates in place, equipment set up and was familiarizing myself with new tools. Next month should take much less time and be much easier to delegate. I know what posts I want to create, I have the templates created and a rhythm I can follow.

Another thing that can be helpful now that I know what posts I’ll be creating is to hire a designer to tailor templates specific to my brand. Because I’m not a designer, I found myself spending a lot of time fussing around with layout and still wasn’t over the moon with the outcome. Had I done that to start, I wouldn’t have had such a strong sense of what I needed and probably would have paid a lot of money to end up in the same spot.

I’m really glad I did the course and it was very helpful in giving me a structure for our marketing.

If you want to see the posts in action, follow us on Instagram or Facebook.

And you can sign up to take Abbie’s course here:

www.ForHerEmpire.com/freebies

Please remember I believe in you and your business.