Inside The Mind Of A Chief Audience Officer with Jim Thompson
Top Of Mind with Stewart Hillhouse
English - March 17, 2020 11:15 - 43 minutesMarketing Business Society & Culture marketing branding growth Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How To Become A Future Thinker with QuHarrison Terry
Next Episode: Debunking The 5 Misconceptions Around PR with Liz Duff
When you’re tasked with understanding the needs of over 40M monthly unique visitors, you develop a skill for figuring out what kind of content people want to see. Previously, Jim Thompson was the Chief Audience Officer at Billboard Media Group, managing the audience across properties like Billboard Top 100, The Hollywood Reporter, Spin, Vibe, and Stereogum (https://www.billboard.com/). He is now the Analytics Advisor to Team Gary Vaynerchuck (https://www.garyvaynerchuk.com/). We chat about: How to ask better questionsWhat exactly is Small Data?Where he sees media moving in 3 yearsEnjoy! Get on the email list at topofmind.substack.com