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Top 3 Steps to Improve the Marketing and Sales Funnel
Top 3 For Tech Marketers Podcast
English - June 17, 2019 18:44 - 34 minutes - 32 MB - ★★★★★ - 1 ratingBusiness Technology business marketing technologymarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Steve Benson is the Founder & CEO of Badger Maps, a company that provides field salespeople with a mobile, map-based solution, enabling users to sell more in their territory.
Steve joins Renee Yeager to share his Top 3 Steps to Improve the Marketing and Sales Funnel. During their conversation, Steve explains how executives can better increase awareness to drive more leads into the the top of the Marketing funnel. He also breaks down how to improve your demoing and overcoming objections in the middle of the funnel. Lastly, Renee and Steve discuss why it’s a huge mistake to neglect “after the close” activities, and shares specifics on tactics to make the customer more successful with your product so that they become true advocates of your product.