Top 3 For Tech Marketers Podcast

Top 3 Benefits of Digital Marketing for the Channel

In this conversation, Jason and Renee discuss his top 3 benefits of digital marketing for the channel. Their conversation includes the need to rethink channel marketing due to Covid-19, and the inherent value a paid advertising brings to VARS, distributors, and OEMs alike.

The Top 3 Benefits of Digital Marketing for the Channel

Top 3 Things the C-Suite Should Know About ABM

Sangram Vajre literally wrote the book (two of them) on account-based marketing (ABM): Account-Based Marketing for Dummies and ABM Is B2B: Why B2B Marketing and Sales Is Broken and How to Fix It. He also founded the #FlipMyFunnel movement, hosts the daily #FlipMyFunnel podcast, and is the co-founder of Terminus, a leader in account-based marketing. In founding Terminus, Sangram established account-based marketing as a category then proceeded to grow the firm to 200 people in less than f...

Top 3 Ways to Optimize Your Content for SEO

Ron Weber is an Internet Marketing veteran with more than 20 years of digital marketing experience. He’s an expert in Content Marketing, SEO, Paid Search, Display Email, and Conversion Rate Optimization, but has proficiency in just about everything digital that can drive measurable results to a business. His current roles are Agile Digital Lab Owner and Global SEM Strategist for Teradata in San Diego, California. Renee Yeager welcomed Ron to talk about the Top 3 Things to Know About SE...

Top 3 Steps to Improve the Marketing and Sales Funnel

Steve Benson is the Founder & CEO of Badger Maps, a company that provides field salespeople with a mobile, map-based solution, enabling users to sell more in their territory. Steve joins Renee Yeager to share his Top 3 Steps to Improve the Marketing and Sales Funnel. During their conversation, Steve explains how executives can better increase awareness to drive more leads into the the top of the Marketing funnel. He also breaks down how to improve your demoing and overcoming objections...

Top 3 CMOs Need to Know About Successful Influencer Marketing

Lee Odden is the CEO and co-founder of TopRank Marketing and a globally recognized expert on digital marketing. His role at Top Rank involves developing new marketing offerings, consulting on strategy and advancing thought leadership on content marketing, influencer marketing, social media marketing, SEO, and a holistic view of customer-centric digital marketing. Renee Yeager was thrilled to welcome Lee to share his Top 3 Things CMOs Need to Know About Successful Influencer Marketing. ...

Top 3 Ways to Measure the Revenue Impact of Marketing

Michael Davis is the VP of Client Success at LeadMD. Michael collaborates with executives and decision makers to pinpoint business challenges within sales, marketing and system architecture to identify key opportunities for revenue growth. He also designs and prioritizes tailored strategies to accelerate business impact for high growth, mid-market, and enterprise companies in B2B and B2C environments. Renee welcomed Michael to the podcast to share his Top 3 Ways to Measure the Revenue ...

Ways Account Selection Can Help Streamline Your Revenue Team

Matt Amundson is the VP of Marketing and Sales Development at EverString. He joins Renee Yeager to share his Top 3 Ways Account Selection Can Help Streamline Your Revenue Team.   In this episode, Renee and Matt cover tactical and actionable advice for marketing, sales development and sales teams to hit the ground running with as things move down the funnel. Specifically, they break down ways Marketing can use data to align on target accounts with sales and use intent and buying signals to...

Strategies for Getting a Seat at the Table

Jamie Glass is the CMO and Founder of Artful Thinkers. As an experienced senior sales and marketing c-level executive, Jamie has successfully led global marketing services, operations and sales divisions for industry-leading organizations. Today she is a recognized growth advisor, strategy consultant and sales and marketing expert, and has worked with 60+ CEOs across technology, nance, consumer products, retail, learning, business services, media, healthcare industries and more.  Jamie jo...

Ways to Use Video to Fuel Your B2B Marketing Strategy

Tyler Lessard is the Chief Marketing Officer at Vidyard, where he’s responsible for driving Vidyard's global marketing and partnership strategies, as well as establishing thought leadership in the areas of video and content marketing, data-driven marketing, sales and marketing alignment and customer experience.  Tyler joins Renee Yeager to share his Top 3 Ways to Use Video to Fuel Your B2B Marketing Strategy. During their discussion, Tyler breaks down how to build awareness and interest u...

Top 3 Ways to Align Your Organization Around Inbound Beliefs for Competitive Advantage

Renee Yeager recently welcomed Dan and Todd to the podcast to discuss the Top 3 Ways to Align Your Organization Around Inbound Beliefs for Competitive Advantage. As undisputed experts in inbound, they break down the ways organizations need to change the way they think about inbound, focus on customer service and get everybody within a company on board in order to succeed. They also discuss Dan and Todd’s brand new book, Inbound Organization: How to Build and Strengthen Your Company's F...

Top 3 Ways to Use Video to Fuel Your B2B Marketing Strategy

Tyler Lessard is the Chief Marketing Officer at Vidyard, where he’s responsible for driving Vidyard's global marketing and partnership strategies, as well as establishing thought leadership in the areas of video and content marketing, data-driven marketing, sales and marketing alignment, and customer experience. Tyler joins Renee Yeager to share his Top 3 Ways to Use Video to Fuel Your B2B Marketing Strategy. During their discussion, Tyler breaks down how to build awareness and interes...

Top 3 Strategies for Getting a Seat at the Table

Jamie Glass is the CMO and Founder of Artful Thinkers. As an experienced senior sales and marketing c-level executive, Jamie has successfully led global marketing services, operations and sales divisions for industry-leading organizations. Today she is a recognized growth advisor, strategy consultant and sales and marketing expert, and has worked with 60+ CEOs across technology, nance, consumer products, retail, learning, business services, media, healthcare industries and more. Jamie ...

Top 3 Ways Account Selection Can Help Streamline Your Revenue Team

Matt Amundson is the VP of Marketing and Sales Development at EverString. He joins Renee Yeager to share his Top 3 Ways Account Selection Can Help Streamline Your Revenue Team. In this episode, Renee and Matt cover tactical and actionable advice for marketing, sales development and sales teams to hit the ground running with as things move down the funnel. Specifically, they break down ways Marketing can use data to align on target accounts with sales and use intent and buying signals t...

Top 3 Critical Pillars to Drive Demand for Your Product

Shawn McKee is the head of marketing at WebPT, where his responsibilities include positioning WebPT as an innovator and thought leader in the healthcare technology industry as well as driving company growth through demand generation, member marketing and advocacy initiatives. Shawn joins host Renee to share his Top 3 Critical Pillars to Drive Demand for Your Product, including creating awareness with top of funnel content, building trust to drive engagement, and knowing your numbers to...

Critical Pillars to Drive Demand for Your Product

Shawn McKee is the head of marketing at WebPT, where his responsibilities include positioning WebPT as an innovator and thought leader in the healthcare technology industry as well as driving company growth through demand generation, member marketing and advocacy initiatives.   Shawn joins host Renee to share his Top 3 Critical Pillars to Drive Demand for Your Product, including creating awareness with top of funnel content, building trust to drive engagement, and knowing your numbers to ...

Strategies to Build Brand Awareness for Successful Tech Products

Andy Sayare is head of FlexPod Solutions Marketing at NetApp, a global enterprise storage software, systems, and services provider.  At NetApp, Andy delivers messaging, positioning, customer-facing assets and sales tools, as well as provides strategy for go-to-market activities for FlexPod, a joint converged infrastructure solution from Cisco and NetApp.    Andy joins host Renee Yeager to share his Top 3 Steps for Building Brand Awareness for Successful Tech Products, including building a...

Steps to Optimizing Your ABM Contact Data

Brian Hession, President and Founder of Oceanos, joins host Renee Yeager to share his Top 3 Steps to Optimizing Your ABM Contact Data, including identifying target accounts, preparing contact records and strategizing. Brian is a thought leader and innovator helping companies improve their demand generation and drive revenue. Since 2002, Oceanos has been helping companies design data management strategies that deliver smarter data, better marketing automation performance, and more revenue. ...

Top 3 Steps to Optimizing Your ABM Contact Data

Brian Hession, President and Founder of Oceanos, joins host Renee Yeager to share his Top 3 Steps to Optimizing Your ABM Contact Data, including identifying target accounts, preparing contact records and strategizing. Brian is a thought leader and innovator helping companies improve their demand generation and drive revenue. Since 2002, Oceanos has been helping companies design data management strategies that deliver smarter data, better marketing automation performance, and more reven...

Hacks for Scrappy B2B Marketers

Charlie Liang is the Director of Marketing and the first marketing hire at Engagio, where the company’s focus is Account Based Everything. Charlie is passionate about everything marketing, including innovation, engagement, technology and data. Charlie joins host Renee Yeager to share his Top 3 Hacks for Scrappy B2B Marketers, including how to do more with less, build for growth and allocate resources wisely. “Your tools are your second most important asset besides your people,” Charlie s...

Emerging Technologies for Marketers

Until recently, Jim Cook was the Senior VP of Digital Strategy at Mission Data where he led digital product strategy and digital business transformation initiatives for some of the largest brands in the United States. In this episode, Jim joins host Renee Yeager to share his Top 3 Emerging Technologies for Marketers, including artificial intelligence, augmented reality and Internet of Things. They also dive into several artificial intelligence and voice technologies featured at this year’s...

Top 3 Hacks for Scrappy B2B Marketers

Charlie Liang is the Director of Marketing and the first marketing hire at Engagio, where the company’s focus is Account Based Everything. Charlie is passionate about everything marketing, including innovation, engagement, technology and data. Charlie joins host Renee Yeager to share his Top 3 Hacks for Scrappy B2B Marketers, including how to do more with less, build for growth and allocate resources wisely. “Your tools are your second most important asset besides your people,” Charli...

Building Alignment with Sales & Marketing

Julie Jones is the VP of Supplier and Solutions Marketing at Avnet where she is responsible for defining and executing supplier and solutions focused marketing strategies that accelerate growth, expand market share and deliver measurable return on investments for Avnet’s suppliers and customers. Julie joins host Renee Yeager to share her Top 3 Steps for Building Alignment with Sales & Marketing Teams. The disconnect between sales and marketing is a very common problem not exclusive to the ...

Achieve a Successful Marketing Transformation

Amy Protexter, VP of Marketing at Insight, joins host Renee Yeager to share her Top 3 Things to Keep in Mind to Achieve a Successful Marketing Transformation, including having bold vision, having hard conversations and hiring good people (and getting out of their way). Amy is in the midst of her fifth global rebrand, so she knows a thing or two about transformation. She shares valuable insights on encouraging inspiration and helping team members find meaning in their work, and discusses fo...

Creating the Ultimate Partner Marketing Experience

Robin Holden-Wolf, Head of Global Alliance Marketing at NetApp, joins host Renee Yeager to share her Top 3 Strategies to Create the Ultimate Partner Marketing Experience, including lessons in developing a best-of-breed marketing plan, going global and enablement. Robin comes from an impressive background working with top technology brands including NetApp, Dell, Microsoft, Cisco, Oracle, Intel and AMD. She shares what her experience taught her about relationship building and how leaders ca...

Strategies for Leading a Team of Marketeers

Lori Gabrielli, Sr. Director, Enterprise Segment & Global Accounts Field Marketing at VMware, joins host Renee Yeager to share her Top 3 Strategies for Leading a Team of Marketeers, including investing in employees, promoting growth and creating loyalty. Lori shares insights from her wealth of experience in marketing research, analysis and leading large organizations to shed light on how to cultivate strong, reliable teams. She discusses how to motivate different generations of employees a...

Strategies to Bring Joy to Your Customers

Joy is all around us. But what’s its business value? Host Renee Yeager invited the man who wrote the book on it, Richard Sheridan, CEO of Menlo Innovations and author of Joy, Inc., to the podcast to share his Top 3 Strategies to Bring Joy to Your Customers, including transparency, culture and designs that delight users. In this podcast Richard touches on the importance of service and delight in the workplace and offers a few tactical examples for cultivating more joy for better results in...

Top 3 Emerging Technologies for Marketers

Until recently, Jim Cook was the Senior VP of Digital Strategy at Mission Data where he led digital product strategy and digital business transformation initiatives for some of the largest brands in the United States. In this episode, Jim joins host Renee Yeager to share his Top 3 Emerging Technologies for Marketers, including artificial intelligence, augmented reality and Internet of Things. They also dive into several artificial intelligence and voice technologies featured at this ye...

Top 3 Strategies Building Alignment with Sales & Marketing

Julie Jones is the VP of Supplier Marketing at Tech Data where she is responsible for defining and executing supplier and solutions focused marketing strategies that accelerate growth, expand market share and deliver measurable return on investments for Avnet’s suppliers and customers.Julie joins host Renee Yeager to share her “Top 3 Steps for Building Alignment with Sales & Marketing Teams.” The disconnect between sales and marketing is a very common problem not exclusive to the tech i...

Top 3 Strategies for Leading a Team of Marketers

Lori Gabrielli, Sr. Director, Enterprise Segment & Global Accounts Field Marketing at VMware, joins host Renee Yeager to share her “Top 3 Strategies for Leading a Team of Marketers,” including investing in employees, promoting growth and creating loyalty. Lori shares insights from her wealth of experience in marketing research, analysis, and leading large organizations to shed light on how to cultivate strong, reliable teams. She discusses how to motivate different generations of employ...

Top 3 Ways to Bring Joy to Your Customers

Joy is all around us. But what’s its business value? Host Renee Yeager invited the man who wrote the book on joy, Richard Sheridan, CEO of Menlo Innovations and author of Joy, Inc., to the podcast to share his “Top 3 Strategies to Bring Joy to Your Customers.”In this podcast Richard touches on the importance of creating a culture of joy within your organization and how that can translate to a differentiated experience with your brand. He dives into the importance of authentic engagement...

Top 3 Strategies to Create the Ultimate Partner Marketing Experience

Robin Holden-Wolf, Head of Global Alliance Marketing at NetApp, joins host Renee Yeager to share her “Top 3 Strategies to Create the Ultimate Partner Marketing Experience,” including lessons in developing a best-of-breed marketing plan, going global and enablement.Robin has worked with top technology brands including NetApp, Dell, Microsoft, Cisco, Oracle, Intel and AMD. She shares what she has learned about relationship building in the channel, and how leaders can create experiences fo...

Top 3 Things to Keep in Mind to Achieve a Successful Marketing Transformation

Amy Protexter, VP of Marketing at Insight, joins host Renee Yeager to share her “Top 3 Things to Keep in Mind to Achieve a Successful Marketing Transformation,” including having bold vision, having hard conversations, and hiring good people (and getting out of their way).Amy is in the midst of her fifth global rebrand, so she knows a thing or two about transformation. She shares valuable insights on encouraging inspiration and helping team members find meaning in their work, and discuss...