CTG #106 – Turning Your Live Event into a Content Marketing Factory

In today s episode of Content To Go, Rush Olson and Chris Handy discuss turning your live event into a content marketing factory. Here are some scribblin s from our notes: Big presentation of your brand – make the most of it Who are your celebrities? establish rights to use material get them to promote the band outside […]
The post CTG #106 – Turning Your Live Event into a Content Marketing Factory appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss turning your live event into a content marketing factory. Here are some scribblin s from our notes:

Big presentation of your brand – make the most of it
Who are your celebrities?

establish rights to use material
get them to promote
the band

outside media
planning ahead – gathering content to promote the next event
audio/video – it s going to be there : use it
social media

– event hashtags

encouraging participation
Examples
Getting lots of elements from a video shoot
Repurposing TV into radio
Getting interview questions on future subjects beyond the scope of the immediate need. (ESPN does this)

The Tony Romo Speech

The Nancy Lieberman Foundation

Follow @handythinks

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The post CTG #106 – Turning Your Live Event into a Content Marketing Factory appeared first on ToGo.FM.