CTG #105 Why Internal Content Champions Are Crucial For Your Business

In today s episode of Content To Go, Rush Olson and Chris Handy discuss your content champion. Every organization must have a content champion. In VSBs, it’s you. In larger organizations, it’s still you! The champion has to own it and have a stake in its success.. Here are some scribblin s from our notes: He or she needs […]
The post CTG #105 Why Internal Content Champions Are Crucial For Your Business appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss your content champion. Every organization must have a content champion. In VSBs, it’s you. In larger organizations, it’s still you! The champion has to own it and have a stake in its success.. Here are some scribblin s from our notes:

He or she needs to:

 be a go-getter
motivated to get the message out like crazy
understand your brand
have a grasp of different channels of content production and what it takes to be effective on each; That doesn t mean he or she has to be able to produce everything, just understand everything.
Being a good proofreader helps.
understand the organization and its workflow well enough to comprehend what different departments need and how to utilize internal personnel.

Examples

Getting lots of elements from a video shoot
Repurposing TV into radio
Getting interview questions on future subjects beyond the scope of the immediate need. (ESPN does this)

Optional features – there are probably more that we may think of

Start calling him champ. He will like that.
Get your champion a costume, with a cape.
Change his job title to something like Heroic Defender of the Brand Manifesto
Get him a sidekick – a younger content champion in training that he can show how to win the day.
Provide him with trophies to give out. Not certificates – trophies. Big ones.

Follow @handythinks

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The post CTG #105 Why Internal Content Champions Are Crucial For Your Business appeared first on ToGo.FM.