2 Keys to Increase Your Conversion Rate for Online Leads

Lead conversion is near and dear to my heart because it’s how we get clients and stay in business. The cost per lead from lead-generation sources can be quite exorbitant, so it’s important to get the most out of all your sources.

First, you want to be sure you’ve got a good lead follow-up system in place.An MIT study revealed that if someone registers for your site online, you have a 100% greater chance of making contact with them if you follow up within five minutes versus 30 minutes. It also found that contacting that lead within five minutes gives you a 21% greater chance of getting them qualified. Speed is the key to online lead conversion.
 “Time is of the essence when trying to convert an online lead.”
Since you need a system in place, you should run a client relationship manager, or CRM. This is basically your database. Depending on your database, you need these systems in place. For example, we do a 21-day blast; when someone registers online, they automatically get a text message and email, and the agent who gets assigned the lead receives a text message about it as well. It lets them know that they need to call the lead within that five-minute window or else the lead will go to somebody else who is readily available.

Remember, time is of the essence when trying to call and convert a lead.

Once you have your CRM and system in place and you start talking with these leads, you’ll be able to know if it’s a hot buyer, a nurture, or just somebody kicking tires who you don’t want to waste your time with.

If you don’t have these systems in place and you’d like to learn more about them or anything in terms of converting leads better, you can always give me a call or send me an email. I’d love to talk with you and help with your lead conversion.