TMI with Kevin Ryan
62 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 3 ratingsJoin digital marketing expert Kevin M. Ryan as he tackles the most complex issues of the day. He'll get to the bottom of it with help from other marketing digital experts, celebrity guests, and the voices in his own head.
You loved reading his stuff in AdAge, iMedia, Marketing Land, Media Post and the odd placement in places like Forbes and for some reason Popular Mechanics.
You remembered him from that time he spoke at that conference and thought, “Did he just say that?” Now, embrace him in his own forum, TMI with Kevin Ryan.
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Episodes
Digital, Agency, and Relationships — How Did We Get Here? Trust in Agency with Dave Smith
October 11, 2018 23:06 - 52 minutes - 47.8 MBDave Smith is an industry living legend, icon and one of the few precious voices independent left in the business. Today, he shares what it really means to be an agency, what he personally has seen within the switch of print to digital, and the exciting announcement on what the future holds for his company, Mediasmith. Takeaways: [7:03] There will be announcements of more smaller and independent agencies joining the ANA in the future. [9:32] Dave shares how the IAB Terms and Condit...
TMI EP 914: Up and to The Right — Geoff Ramsey
October 05, 2018 00:55 - 1 hour - 64.5 MBGeoff Ramsey, founder and Chief Content Office of eMarketer, joins us today to talk about what’s hot in the industry right now, some secret hacks for giving an energetic and engaging presentation, the sources and motivations behind eMarketer, and how they built their team from the ground up. We also talk about the trust crisis in media, and eMarketer’s system of wading through the muddled mass of all the information out there to deliver what is relevant and trustworthy. Takeaways: [6...
Over the Skis and Smacking their Gums: Jennifer Bedford
August 10, 2018 03:09 - 54 minutes - 49.6 MBToday we are joined by Jennifer Bedford of Signal Partners, responsible for incredible and high-end recruitment and placements of digital talent. Jennifer shares the history of her career, and what it was like to go from strictly telephone and paper to the dawn of the new era with the internet. She also talks about the trends she sees in working with high-end clients, inside tips for those looking to position themselves for an upward career step, and how to stay in the game even when dealing...
The Past, Present, and Future of Paid Search David Szetela
August 02, 2018 15:33 - 1 hour - 58.5 MBDavid Szetela, industry veteran, PPC expert, and Owner of FMB Media, joins us to discuss the past, present, and future of paid search; David’s history of working with Apple including some very memorable presentations; why offices should be optional; the fundamental mistakes he has seen in his accounts; the new Google branding; and the ins and outs of running both small and large agencies. Takeaways: [3:59] David got a Master’s Degree in Flavor Chemistry but discovered his calling was...
The Business of Awards and Rewards with Nicole Purcell
July 12, 2018 14:39 - 58 minutes - 53.9 MBThis episode features Nicole Purcell, President of Clio Awards. We talk about automation and AI’s impact on creatives, the current state of awards ceremonies, and the impact Nicole’s family business had on her work ethic. She and Kevin also talk about diversity and the evolving context of appropriate conduct in the workplace, how we get into an environment of rewards, and how to elevate awards from being different than a participation medal. Takeaways: [3:15] Nicole inherited a stron...
The Future of Blockchain Technology with Erin Peterson
June 18, 2018 16:00 - 52 minutes - 48.1 MBErin Peterson and I first crossed paths when she was in a senior role at Microsoft, and I luckily added her to an advisory board for a trade show I was running at the time. I have since appreciated all the wisdom from her years of experience in the industry. Erin has a very impressive background and shares with us what’s happening in her current role at Synacor, along with what she has learned while holding leadership positions at AOL and Time Inc. and her work with philanthropic organizatio...
Privacy, Past and Present with Alan Chapell
June 15, 2018 02:26 - 1 hour - 57.4 MBToday I am joined with Alan Chapell, Founder of Chapell and Associates. Alan shares how he got into privacy, the changes Alan has witnessed over the years in the industry, how transparency issues regarding adware and spyware shaped where we are today, how much we are actually protected and how much we should trust companies that have our data, GDPR, and even more dirty dark secrets in advertising. Takeaways: [2:57] Alan’s first job in the privacy universe was at a small direct market...
A Unique and Innovative Perspective - Tom Hespos
June 11, 2018 16:00 - 1 hour - 59.3 MBI am joined this week by an old friend, and someone I look up to very much in the industry, Tom Hespos. As an early pioneer in the industry, there is much to talk about with Tom, especially changing patterns and emerging trends he has witnessed over his 20 years in the business and serving many different committees. We also talk about the backstory of how he came to be the founder of the successful marketing firm Underscore, the cynical nature of targeting, why we must expand the conversatio...
Integration and Evolution - Stefan Tornquist
May 28, 2018 16:00 - 1 hour - 59.1 MBStefan Tornquist, VP of Research at Econsultancy, joins us to discuss his report, The Next Revolution of Search, which explores the shifts of automation, buying data intelligence and insights from over 2500 consumers of search technology. We also talk about search advertising and intent, the complicated relationships with have with our digital assistants and the usefulness of automatic buying. The application of what is now vs. what is in the future is an interesting motive to both Stefan an...
The Impact of Disruption - Adam Kleinberg
May 21, 2018 16:00 - 1 hour - 58.1 MBAdam Kleinberg joins us today to talk about how we can start to make sense of the customer journey, agency experience, and measuring media in this crazy data-driven world we live in. At Adam’s creative agency, Traction, in San Francisco, they work to create branding, advertising and digital experience that makes a deep impact on a human level. Adam talks about Traction’s press storm on paid time off for civic volunteering, and how they used it for positive momentum. He also talks about disru...
Owning Your Destiny in Technology - Alanna Gombert
May 14, 2018 16:00 - 1 hour - 63.8 MBDescription: Alanna Gombert joins us to discuss blockchains, one of the most widely spoken and least understood technologies in the universe. Blockchains mean something very specific for advertisers and technology, and there is no one better than Alanna for this subject. As the Global CRO at MetaX, Alanna is at the forefront of bringing in other voices and having everyone take part in the conversation. We also talk with her about hosted advertising and changing the incentive model, the curre...
A Deeper Conversation - Michael Learmonth
May 07, 2018 16:00 - 45 minutes - 41.9 MBIn our first ever episode of The TMI Project, I am very excited to be joined by an old friend and colleague in the industry, Michael Learmonth. As the someone with over 20 years of experience including the previous editor for Advertising Age and the present News director at Vice News, Michael has been someone that the world turns to for and credible news. We talk about current trends and challenges within technology, data breaches, the desire for deeper conversation and ideas on how to make ...