It was no surprise when Jonathan Hill was invited to discuss his storytelling strategies, he opted to discuss The Hero's Journey, an archetypal analysis chronicled by renown mythologist, Joseph Campbell. This is Jonathan's "go to" story template, which involves using a hero who goes on an adventure, learns a lesson, wins a victory with newfound knowledge, and then returns home transformed. Using this narrative in eLearning can be profoundly effective and Jonathan discusses why and how.